BMW’s first ‘made in India, for India’ campaign
The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events
Date-wise News
Jagran presents exchange4media Conclave on October 22 & 23, 2012
The two-city event will kick off in Delhi and conclude in Mumbai
Apex Integrated Marketing ropes in Rizwan Solkar
As Buying Head, Solkar will spearhead all buying and planning functions for the Western region
Billboard of the week: Amul’s tribute to Dr V Kurien
Ashwini Deshpande of Elephant Design speaks to exchange4media on the billboard that, acc to her, made a mark this week
Why Google is high on ‘Let’s Go Mo’
The new offering will help Indian businesses optimise the mobile user experience, says Google
Quick 5 with Neelesh Misra on the art of storytelling
In the milieu of bollywoodisation of content, Misra speaks on his experience of reviving storytelling on FM radio
No ambush mktg during T20 World Cup: ICC
ICC will take legal action against radio stations and brands resorting to unlicensed commercial exploitation of its proprietary content
ZEE launches Arabic GE for Middle East
“After the success of Zee Aflam, the new channel, Zee Alwan, will help further enhance ZEE’s global reach,” says Punit Goenka, MD and CEO, ZEE
9XO launches online destination for international music
This is the second online store by 9X Media Group, which had earlier launched a Bollywood music store for 9XM
DDB Mudra bags Carrier Midea India biz
The agency will work on the full-fledged launch of the Midea brand in the country. The win comes on the back of a multi-agency pitch
Black Pencil adds brand Panasonic to its kitty
The win comes in the wake of a multi-agency pitch. Industry sources peg the business in the vicinity of Rs 20 crore
The Ultimate Fighting Championship partners with Six
Sony Six is now the home of the world’s premier mixed martial arts sport in India. ‘The Ultimate Fighter: India’ is confirmed for 2013
Self-regulation, measurement high on radio players’ agenda
Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI
Vriti Infocom ropes in Anil Pande as CEO
Anil Pande says he looks forward to working with Vriti’s growing Enterprise and Retail customer base
GE India appoints Rachana Panda as Director, Corp Comm
As a member of the GE India leadership team, Panda will work across all the businesses of GE in India and collaborate with the global teams
Jabong to announce creative partner in two weeks
The brand had called for a pitch in mid August; it saw participation from six agencies
Jagran presents exchange4media Conclave on October 22 & 23, 2012
The two-city event will kick off in Delhi and conclude in Mumbai