The Global CEO of Mindshare Worldwide will delve on the dawn of a new marketing era in the background of the changing communication and media landscape at the exchange4media Conclave, presented by Jagran
Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength
The brand has once again used mainline dailies to innovate. This time with a ‘shiver campaign’ for its brands Polo and Vento
The brand has once again used mainline dailies to innovate. This time with a ‘shiver campaign’ for its brands Polo and Vento
With this, Carat Fresh adds new biz to its branded entertainment portfolio. Jealous 21 to bring out new collection inspired by the movie
With this, Carat Fresh adds new biz to its branded entertainment portfolio. Jealous 21 to bring out new collection inspired by the movie
The six-day free advertising expo, The Pressense, provides info to SMEs & first time advertisers in Chennai on effective use of print ads
Along with using traditional outdoor media, marketing of the movie premier has also tapped retail outlets and events such as Comic Con
Times Internet expands digital offering with video service BoxTV; tie-ups on the anvil with major Hollywood studios to source content
As part of its growth strategy, CRI Pumps brings on board Vizeum India. The development also marks Vizeum’s foray in the Coimbatore market
While the average weekly GRPs of Zee TV this week is 251, Star Plus is one point behind at 250. Sony follows at 244 GRPs
Khan to head Mumbai operations of the agency. He joins from Lowe Lintas, Bangalore
Broadcast Editors’ Association has taken serious note of threats given by MNS chief Raj Thackeray against Hindi news channels
Close to 4,900 entries received across 16 award categories, including new branded content & entertainment and creative effectiveness
ICC will take legal action against radio stations and brands resorting to unlicensed commercial exploitation of its proprietary content
“After the success of Zee Aflam, this new channel will help us further consolidate our share and enhance ZEE’s global reach,” says Punit Goenka, MD and CEO, ZEE
The development comes on the back of a multiagency pitch. Last associated agency on the business was Red Lion
The win comes following a multi-agency pitch. The first campaign will focus on the digital platform and will tap magazines in the print medium
Mohanty moves from Bates, Delhi, where he was Creative Head