Hindi GE’s toughest creative race yet
Thirteen primetime dailies were axed in 2012 on the top four channels alone, 25 per cent of which were lesser than six months old
Date-wise News
CNBC TV18 joins hands with Radio Whiskey
As per the partnership, two-minute capsules of CNBC’s show ‘Informed Investors’ will be played on Radio Whiskey
Lack of trust, loyalty holding back e-comm: Experts
Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts
Quick Five with S Yesudas on Vizeum’s first EMVIE
The Managing Director of Vizeum India speaks on how the accolade helps the agency further in its growth pursuit
Airtel, Croma, Ek Tha Tiger dominate Mumbai OOH
Media, telecom, retail, FMCG and BSFI sectors were the highest OOH spenders in Mumbai during August 2012
Sony TV looks to strengthen 9PM slot
The latest offering, ‘Honge Judaa Na Hum’, will directly compete with Star Plus’ ‘Diya Aur Baati Hum’, Colors’ ‘Chhal Sheh Aur Maat’ and Zee TV’s ‘Pavitra Rishta’
Digitas India launches e-commerce service
The solution is for brands seeking to launch and maintain a professional, effective retail presence on the internet
Grey Group appoints Sujit Sen as CFO for South Asia
Sen has been with the Grey family for over 20 years. In his new role, he reports to Loh Wei Ping of Grey Group APAC & Jishnu Sen of Grey Group India
India Today back with Mind Rocks Youth Summit
In its third year, the event is a day jam packed with fresh ideas and live music. Theme for 2012 is ‘Be The Best You’
KBC 2012 to deliver 10% higher viewership: MEC
MEC’s estimate of KBC's opening rating is 5.4 TVR for the SEC ABC 15+, in the All India market; last season saw opening TVR of 4.9
Colors documents Yuvraj Singh’s triumph over cancer
The show, ‘Zindagi Abhi Baaki Hai’, will be a three-part series that will be simulcast on MTV India
Cheil Worldwide SW Asia adds to leadership strength
Cheil Worldwide SW Asia has brought on board Vikas Khanna as Head – Activations; Rajesh Bhatia as Head – Interactive; and Manish Shukla as Head of Retail
“Please drop me near the Amul hoarding”
Sounds familiar? Long-term outdoor campaigns at specific locations have helped brands create landmarks over the years