Cadbury India wins EMVIES Media Client of the Year
The other winners were Hindustan Unilever, Marico, Reliance Communications and Mumbai District Aids Control Society
Date-wise News
EMVIES 2012: Mindshare leads, Madison Media Pinnacle & Maxus follow
Mindshare retains Agency of the Year for the fifth consecutive year. Madison Media Infinity bagged Grand EMVIE
DNA augments revenue function; hires head of sales
The company has appointed Varun Kohli, who joins on September 4, 2012, to head its sales function
DNA augments revenue function; hires head of sales
The company has appointed Varun Kohli, who joins on September 4, 2012, to head its sales function
Cadbury India wins EMVIES Media Client of the Year
The other winners were Hindustan Unilever, Marico, Reliance Communications and Mumbai District Aids Control Society
Art of Living Radio to launch on web powered by Radiowalla
Art of Living has announced the launch of a new channel ‘Art of Living Radio’. Radiowalla Network has the exclusive web broadcasting rights for India
Times Group restructures Response
The company has appointed Sameer Sainani and Joy Chakraborthy as Directors at Response, and realigned its verticals as part of the restructure
Trust still an issue with consumers for e-shopping
Even as the number of e-commerce sites is growing, there are certain stumbling blocks that the industry has not been able to overcome yet
i-next enters Indore
The bilingual tabloid of Dainik Jagran will be circulated with Nai Dunia. The launch is promoted through the campaign ‘Indore is my next’
Quick 5 with Debarpita Bannerjee on ‘Supercars’
Bannerjee of NGC Network talks about the second season of ‘Supercars’, the evolution of infotainment channels & exploiting the digital platform
Guest Column: Hire media sales talent & see ads soar
There is greater merit in hiring sales professionals from the media domain, says Sarabjeet Sachar of Aspiration. He lists 5 advantages...
Tata Sky slashes price of set top boxes
The special promotional offer is to attract new customers into its DTH fold even as the cable TV digitisation deadline nears
McDonald’s lures consumers on the go for McEgg burger
Executed by Milestone Brandcom, the OOH campaign was spread across 350 touch points and covered over 132,000 square feet of vinyl in nine cities
Casa Brands assigns PR mandate to Teamwork
Teamwork Communication will be responsible for all media communication and PR strategies to establish brand Bonita. The initial focus is on print media
Fox Traveller goes bargain hunting in ‘Market Values’
Fox Traveller is back with Season 2 of ‘Market Values’, a show that follows the flea market trail around the world. The show airs on weeknights at 7 pm
Divya Marathi now a case study at IIM Bangalore
The launch of Divya Marathi has attracted IIM Bangalore to study & create a classroom case on Dainik Bhaskar Group’s success through the years
<b>Madhukar Pandey</b>, Founder, Radio Whiskey
Statistically speaking, we have noticed a continuous drop in FM radio listenership numbers and significant growth in Internet usage at the same time. This clearly indicates that people are spending more time on the Internet and hence, quitting traditional radio sets. Increased usage of music sites also told us that audience are not tired of music, but just spending more time on the Internet.