Suniil Punjabi to head AXN Networks India
Suniil Punjabi joins the company from Cinemax India, where he had served as Chief Executive Officer
Date-wise News
DID L’il Masters scores for Zee
The episode that scored a rating of 7.5 TVR saw Salman Khan & Katrina Kaif as part of film Ek Tha Tiger’s promotions
Advertising with the stars: A look at fashion biz
Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…
Guest Column: Digital calling – Sarabjeet Sachar
Moving to digital sales from non traditional media can be difficult. The Founder of Aspiration decodes the challenge…
When Homeshop18 topped the Twitter charts…
Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants
Metros heavily bent towards cable STBs: TAM study
The TAM-DAS dynamic estimation of digital off-take in four metros shows an overwhelming intent to buy cable STB vis-à-vis DTH STB
"DM is the Cinderella of marketing"
Direct marketing has always been a threat to other non measurable media, says Winnifred Knight of DMAi
Text100 to handle global B2B communication for Vodafone
The appointment is the outcome of a worldwide agency review and subsequent competitive tender process
World Gold Council consolidates media with Maxus
WGC was so far working with two media agencies. The account size is pegged at Rs 30-35 crore
Fever FM beefs up content line-up with radio drama - Bal Gopal
After radio dramas like ‘Ramayana’ and ‘Gandhi’, Fever FM is back with another epic – ‘Bal Gopal’. The two-month long series goes on air from August 20