ITC is spending 50 per cent on TV, 25 per cent on digital and social media marketing and 25 per cent on radio and other media to market Classmate
In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone
Direct Digital Broadcast (DDB) to help receive digital signals without the need of any set top box, providing a clear and bright HD viewing experience
The account was won post a multi-agency pitch held in Mumbai. The agency also bagged Religare, Justbooks and Emami accounts last week
In reversal of the recent trend of showcasing new movies on GECs, networks are returning focus on movie channels to strengthen its position & increase brand recall
Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times
Mosaic, a book launched by Dainik Bhaskar, features some of the finest works done in the print domain, including a number of Cannes shortlists
Chahal has joined Multi Screen Media as Vice President, Head of Corporate Affairs. He reports to General Counsel Ashok Nambisan and CEO Manjit Singh
Increase in literacy levels of women in Bihar is responsible for the growth of FMCG in the state, says Satyajit Sen, CEO, ZenithOptimedia
Canon has witnessed growth of 60 per cent in emerging markets, while top cities have grown 15 per cent, says Alok Bharadwaj, Sr VP, Marketing, Canon India
The Public Relations Society Of India, Kolkata Chapter has unanimously elected Narendra Ranjan Mukerje as Chairman and Rajendra Khandelwal as Vice Chairman<br /> <br />
There have been a lot of conventional companies and categories advertising on radio. Sports has become a very big category – whether it is IPL or any other major sports activities. Also, petroleum companies such as BPCL and Reliance have joined the radio bandwagon. Moreover, car rentals and a lot of service related products are looking at radio. All this clearly points that radio is fast becoming a medium of choice.