According to a study, India is the 13th advertising market with approx $7 billion. However, the report forecasts India to become the 6th ad market by 2017
While the deal is a positive transaction for the Indian media space in general, does it involve a lot more than what meets the eye? e4m finds out...
Debra Coughlin, EVP & CMO, DraftFCB, also a juror on the Creative Effectiveness Lions this year, speaks on the importance of agencies to have their own brand architecture
Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation
Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation
Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation
IPG Mediabrands brought agency officials and Indian advertisers together to focus on India
The beta version of the book, ‘One World. One Company’, brings to light why some brands survive, while others thrive
The beta version of the book, ‘One World. One Company’, brings to light why some brands survive, while others thrive
IPG Mediabrands brought agency officials and Indian advertisers together to focus on India
Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category
Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category
Film director and producer Shekhar Kapur and R Balki, film maker and Chairman of Lowe Lintas speak to exchange4media as they gear for their session @Cannes Lions
Sudha Natrajan & Raghav Subramanian have launched their venture TMC Corp
The newly appointed CEO of Initiative Worldwide, Jim Hytner speaks to exchange4media on the recent leadership changes at the agency and IPG Mediabrands’ initiatives at Cannes
To enhance its content strategy and engage with young business readers, Dainik Bhaskar partners with Time Magazine and Harvard Business Review
While Leo Burnett, BBDO & Cheil have two entries each, DDB Mudra, OMD & Mindshare have one shortlist each
DDB Mudra, Leo Burnett, O&M, BBH, BBDO and Publicis are the contenders in Press Lions with 31 pieces in all shortlisted
In all, 13 entries have made it to the Creative Effectiveness Lions shortlist. Of this, only one entry from India – Creativeland Asia’s Plan-T for Hippo, is in the shortlist
Other Indian agencies in Outdoor Lions category at Cannes 2012 include Leo Burnett, Grey, Brand David, DraftFCB+Ulka and Bates
Choosing inflation control over kick-starting growth, the central bank has sent out signals for the industry to prepare for a prolonged period of moderate growth
Satyan Gajwani, director of new media at the Times Group has taken charge as CEO
The objective of the OOH campaign was to create awareness about the company among the sophisticated and well-read BIAL passengers
The entries include McCann India’s ‘Lasky Herbal’ campaign for Plus Condoms and Leo Burnett’s ‘Punishment’ campaign for Strand Bookstore
The entries include McCann India’s ‘Lasky Herbal’ campaign for Plus Condoms and Leo Burnett’s ‘Punishment’ campaign for Strand Bookstore
India would not be running for any metals in the Cyber Lions category once again, as none of the 27 entries made it to the shortlist
DDB Mudra leads the category with six entries, while TBWA\India and BBH have one shortlist each
DDB Mudra leads the category with six entries, while TBWA\India and BBH have one shortlist each
India would not be running for any metals in the Cyber Lions category once again, as none of the 27 entries made it to the shortlist