While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site
Span Communication has been empanelled for seven government businesses. Cumulative spend is in the region of Rs 60-70 cr
Singh, formerly with Aircel, will also be a member of Reliance management board
The winning eBay campaign received the award for its creative customer engagement strategy
The Asian Federation of Advertising Associations to undertake a skills re-orientation initiative for young professionals
Showing strong growth in the toothpaste category, Colgate-Palmolive has recorded advertising expenditure of Rs 262.96 crore in FY11-12
Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force again. Read why...
The three-day event in Goa was an exclusive engagement programme for select dealers of Berger Paints brand Silk
Luisa Mazinter, CEO, themarketingsite calls Direct Marketing the next springboard for success in the country
He will be reporting to Vandana Das, President, DDB Mudra Group, Delhi and Aditya Kanthy, Senior VP, Panning, DDB Mudra, Delhi & Mumbai
Gopinath Menon of Melon Media shares his apprehension for the fourth estate as many corporates enter the media space
The brand to launch ‘Amul’s India’, a compilation of write-ups & interviews of various personalities on their perceptions of the brand
Used wisely and with the right approach, QR codes can make marketing campaigns look great