Hindustan is creating a dialogue between UP’s citizens and the state govt through the ‘UP Development Conclave’, which is being held in Lucknow today
exchange4media’s Shree Lahiri takes up two recent headlines that will have far-reaching impact in the hype-driven and media-led times that we live in
There have been a lot of conventional companies and categories advertising on radio, shares Harshad Jain, Biz Head – Radio & Entertainment, HT Media
Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup
I want a mindset of beating what we did yesterday. Our competition is our immediate past, says Bobby Pawar, Chief Creative Officer, JWT India
We recently launched our integrated marketing campaign, where eBay is positioned as a ‘want satiator’, says Muralikrishnan B, Country Manager, eBay India
Marketing to kids requires a balance between responsibility and revenue, since marketers have to go through the parents filter, who are the decision makers