Sera Bangali felicitates stars of Bengal
Sera Bangali on Star Anando honoured eminent personalities, who have made the state of Bengal proud, in a star-studded ceremony on May 11
Date-wise News
Ford boosts marketing drive with midnight sale
In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13
Marketing opens up new ways of seeing the world
If you look at the heart of marketing, it breathes meaning into things and ideas. What is becoming important is symbolic and virtual, says Santosh Desai, MD & CEO, Future Brands
New policy by MIB spells big relief for regional channels
In a landmark move, MIB has announced new policy guidelines for empanelment of private cable and satellite TV channels for government ads released by DAVP
Reporter’s Diary: It’s just a tweet away
Social media is breaking the boundaries of traditional communication & adding a glamour quotient to one’s digital presence, says exchange4media’s Priyanka Nair
Top developments of the week
Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup