Shree Lahiri recaptures the GoaFest experience and gives a peek into the behind the scenes hard work that goes on to bring the news of the day’s happenings
Large brands are dedicating bigger portions of their digital advertising budgets to mobile as there is now a better understanding of the platform, says Naveen Tewari, CEO, InMobi
The positioning for a product is decided keeping in mind factors, including strength of the brand, USP, TG, market scenario, & what is competition doing, says Pravin Kulkarni, GM, Parle
Talent continues to be a key area of focus for us. And Mobile is another area of priority on our agenda. Our resources are fully alert on that area, says Maria Luisa Francoli, Global CEO, MPG
Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup