The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka
The average rating of 3.76 TVR for the first six IPL matches is lower than all previous seasons
Diptakirti Chaudhuri moves on to become the Head – Strategy & New Businesses, Digital Business; Parveen Gupta is the new Head – Marketing of HT Delhi
UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign
UTV Bindass, an Indian youth entertainment brand, is all set to undergo a mega transformation. Taproot India is the force behind the new brand campaign
With this elevation, Arunabh Das Sharma also joins the Bennett, Coleman & Co Ltd (BCCL) board
A unique OOH campaign for IPL was initiated in 78 markets; it was executed by MOMS Outdoor Media, the outdoor business of Madison
Maxus was awarded TV and other media, except print, in 2010. Effective June 2012, print too would be in Maxus’ kitty
OOH can transform in shape & size to suit needs, can be just advertising or have content too or can be negligibly small to huge, says Hemanth Shah
Pradeep Gairola has joined meritnation.com as COO post his stint with timesofindia.com; Info Edge (Naukri) has invested Rs 30 cr in the company
Based in Mumbai, Sarin will work closely with the client servicing and creative teams to manage key clients in India, Singapore, Africa & the Middle East
Based in Delhi, the integrated marketing communication consultancy will offer services such as advertising, branding, digital communication, among others