Smart casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative AoR
After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India
Following a multi-agency pitch that took place in Delhi, Mindshare North was awarded the media consulting and deployment duties of Jabong.com
Movies Now has planned to increase ad rates by 100 per cent
Apart from House Full 2, the channel has also bought the right for Dabangg 2, Ghayal 2, Bol Bachchan and Son of Sardar
Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands
Panja League 2012 came to a successful close. It saw 500 participants from 19 agencies contest; about 38 people took home the title of Panja King and Panja Queen
Sleepwell has appointed MPG India as its media AoR. The account will be handled from MPG’s Delhi office
With this partnership, news from the Indian sub-continent will be made available in Africa; Indian broadcasters will also get to access A24 Media’s coverage of Africa
Following a close contest among approximately eight agencies in the capital, JWT Delhi has won the corporate campaign duties for Dalmia Bharat Group
Strengthening its leadership team, Myntra.com has appointed Ganesh Subramanian as Chief Merchandising Officer
Fourth Dimension Media Solutions has been signed on as the event ad sales partner for Tamil Nadu’s first awards, Puthiyathalaimurai Tamizhan Awards
Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels
Fox Star Studios, as part of consolidating its media operations in the Indian market place, has appointed Aegis Media’s Vizeum India as its media AoR