The communication strategy for this year’s IPL campaign is built on the premise that cricket lovers, above all, want an opportunity to watch a match
Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media
Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media
Dias is the second Indian creative professional to be part of the elite Titanium & Integrated Jury at Cannes Lions Intl Festival of Creativity
Ipsos Marketing is now organised through four practices – Market Understanding and Measurement, Innovation and Forecasting, Healthcare, and Qualitative
While RK Swamy BBDO has been retained, Bates, Publicis India, Mudra and Law & Kenneth have been brought on board; account size is estimated to be Rs 30-40 crore
Realty Plus Excellence Awards – North to be held in Delhi today; initiative will recognise people who played a key role in growth of the Indian real estate sector
Industry leaders gathered at the OOH Conference and Awards shared that talent, professionalism and processes will be drivers of growth of the OOH industry
Universal Music Group India has launched a new division, U-Bee, under the Business Development department to create brand anthems and jingles