Satwick Saxena, Head, Thmbstrk, takes a reality check on QR Codes and lists ways marketers can ensure consumers’ QR Code experience is a fruitful one
Anish Daryani, who was General Manager at Ogilvy Africa, has joined Orchard Advertising as VP & Branch Head at the agency’s headquarters in Bangalore
Microsoft Advertising invites marketers and agencies in India to join a global storytelling contest
P. Miles Young, Worldwide CEO, Ogilvy & Mather, has been elected as Chair of the U.S. - Pakistan Business Council
How did the media & the advertising industry perform in 2011? What lies ahead in 2012? Pitch Madison Media Advertising Outlook will reveal all on Feb 17
Mudra Max organised an attention-grabbing OOH campaign for Federal Bank that ensured high recall and produced results
In the APAC region, Sonal Dabral will also Co-Chair the Regional Creative Council of DDB with Amir Kassei, Global Chief Creative Officer, DDB WW
Publicis Capital has brought on board S Suresh and Harikrishnan Warrier as business unit heads to strengthen its account leadership in Delhi
Kotak Life Insurance TVCs are being shown on the screens fitted in Easy Cabs taxis. The entire exercise is being handled by Mudra Max
The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India & will be branded as Starbucks Coffee ‘A Tata Alliance’
In the wake of a multi-agency pitch, Al Jazeera has assigned its media mandate to Motivator, while Ogilvy has bagged the creative duties
Following a multi-agency pitch, Span Communications is handling creative duties of National Voters’ Day campaign for Chief Electoral Officer, Delhi