Next Mediaworks’ premium application, called ‘IndiaONE – The sounds of India’, offers a multitude of Indian sounds specially designed for the iPad and iPhone.
The e-paper on App, the first of its kind, allows readers across the world to read the day’s newspaper on their iPad just the way they would read a printed copy.
Mumbai-based digital agency Experience Commerce has taken the concept of reality shows to a whole new level with what they are claiming to be India’s first snack reality show.
Spice Digital Ltd has introduced BlackBerry apps for kids aged between one and 10 years. For both, educational and entertaining apps, Spice Digital has partnered with BlackBerry, the fourth most popular device manufacturer after Google, Sony Ericsson, and Apple.
Idea has launched a range of affordable smartphones to promote 3G services in India. Priced between Rs 2,609 and Rs 4,751, the phones are expected to lead to increased 3G usage, especially in semi-urban areas, which are Idea’s traditional strongholds.
The electronic major is said to be reviewing the creative duties of its entire portfolio. At least four agencies, apart from the incumbent JWT India, are participating in the process.
The ad that certainly gets a smile on the viewers face has been made to play with people’s fantasy which conveys the message that they could get intimate anywhere.
Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people.
Bajaj Allianz’s latest campaign features real life protagonists sharing real life learnings in the warm glow of intimate and endearingly dramatised situations.
Shenaz Bapooji, Meridian Communications, writes about how digital is influencing the way people think and function and how the medium can be exploited from a brand building perspective.
Colvyn Harris, CEO, JWT India, writes about the seven glorious years of looking at life in one’s mind’s eye, capturing, innovating, creating ideas that charm and persuade consumers...
The principles that help build strong brands ensure mutual benefit to customer and client. Anand Halve, Co-founder, Chlorophyll Brand & Communications Consultancy, states seven hypothetical customer statements that help in ensuring this mutuality.
Both Madhukar Kamath and Sandeep Goyal, two of the eight nominees of IMPACT Person of the Year 2011, express their views on being nominated this year...
On the back of a strong third quarter, where India has grown by 19 per cent, IPG’s Michael I. Roth is bullish on the future of the holding company in India. IPG’s way forward would be to build on its agencies here. As Roth says, “it does not need to do a ‘Mudra’”
The agency has bagged Sulekha.com and Chateau d’Ax from Style Spa Furniture, adding a total of Rs 25-30 crore to its Chennai operations.
Cyrus P Mistry, who has been appointed Deputy Chairman, will work with Ratan N Tata over the next year and take over from him when Tata retires in December 2012.
FedEx’s latest campaign, titled ‘Connect your Business to a Changing World’, gives business leaders around the globe access to useful and unique content about the trends that are impacting businesses and economies worldwide.
Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest technology brands.
Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success
Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.
LinOpinion will partner with Polaris India to develop the best communications route to assist the off-road vehicles company’s foray into the Indian market.
Ketchum Sampark Digital will offer interactive strategy, web design, video production and multimedia development to help companies build engagement with their TG on digital media.