Leading dailies have seen substantial surge in readership over the last two years. Lintas Media Group & e4m analyse what contributed to this growth.
Vivek Bahl will oversee the content strategy and development for Turner’s diverse portfolio of entertainment brands in India, including Imagine TV, Cartoon Network, POGO and WB.
Most of Hidesign’s development this fiscal will be in Mumbai and Bangalore. The company is also launching a Gift Card program in a tie-up with QwikCilver Solutions.
Cadbury announced a chartered flight ‘Cadbury Celebrations Airways’ on October 21, 2011 to fly Mumbaikars to their family and friends in Delhi.
Yashraj Vakil, COO, Red Digital, explains how retailers can score a bounty on festivals like Diwali with the integration of social media and mobile web.
Online shopping Koovs.com plans to expand its distribution network across India in a phased manner in the next 3-6 months.
After a 14-year stint with Euro RSCG, Ashwini Dhingra has joined JWT Kolkata as VP, Servicing, where he is reporting to Senior Vice President Raji Ramaswamy.
The Agriculture magazine segment, present only in regional languages, has seen an overall decrease in numbers. The segment has lost close to 31,000 readers in the last one year.
While there has been an overall uptrend of 22 per cent in readership of technology magazines over that of 2009 R1, when compared to 2010 Q2, there has been a decline of 13 per cent.
Yebhi.com, a franchise portal of Bigshoebazaar India, has sought to strengthen its presence with a TVC and social media marketing as well as on ground activities.
The worst kind of advertising is the one which is neither hot nor cold, sort of lukewarm. If I pour lukewarm water on you, your reaction will be nothing. But if I pour hot or very cold water on you, you will have a strong reaction. Advertising has to be like that... The work needs to provoke one’s emotions... Most clients don’t like that, because if you do that, there can be some trouble, but if consumers are talking about it, whether negative or positive, it’s a good thing. Advertisers are sometimes spending a lot of money to go under the radar – spending so much money on a front page ad that doesn’t say anything. That’s the dilemma we face.