Jindal Steel & Power Ltd, in its endeavour to expand its brand’s image across the country and to ensure its vast reachability, has entrusted the task to TDI International India Pvt Ltd using their most premium display sites and the state-of-art techniques for OOH and airport ads.
The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities – Mumbai (November 21), Bangalore (November 23) and New Delhi (November 25). The theme for the Summit this year is ‘Indian Marketing: Breaking New Grounds’.
Tanishq has launched the second phase of its ‘True Diamonds’ campaign with an online campaign called ‘The Curious Case of the Missing Diamonds’. With this the brand continues to make buyers aware of the different aspects pertaining to the quality of diamonds.
Radio City has launched a hunt for the ultimate singing sensation with its ‘Radio City Super Singer’ contest in its seven prime markets – Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Lucknow and Pune. A vigorous 360 degree platform is being used to promote this contest.
Bangalore-based mobile ad network, InMobi, has received a $200 million investment early this week from internet company Softbank Corp. The funding by Softbank Corp will take place in two parts – the first tranche of $100 million has been given in September 2011, while the second tranche of $100 million will be released in April 2012.
After a multi-agency pitch, Ashok Leyland has appointed Mudra Max as its media AoR. The creative mandate has been assigned to Bates India.
Leo Burnett India seems to be the shining star in the Leo Burnett network worldwide. The revenues from Indian operations have almost doubled in the last two years and the agency is seeing a healthy growth of 25 per cent this year. The network is set to announce the acquisition of a digital agency in India, following it up with the acquisition of a shopper marketing specialist, further strengthening its position amongst the larger networks here.
India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense potential of this medium effectively has become imperative. e4m speaks to a cross-section of digital media experts on how best to leverage mobile and how much potential this medium has for marketers...
Merely creating an app for presence or show won’t help brands beyond what gimmickry would help. Brands must also understand in what cases a mobile app would NOT make sense for their brand’s objectives, writes Alap Ghosh, Head of Sales, Mobango.
STAR India had experimented once again when it decided to premiere blockbuster titles on its Hindi movie channel Star Gold. However, this time, Star Gold began with strengthening distribution, refreshing the brand supported by hi-decibel marketing and a strong content push. The result: Star Gold sees itself as a reach platform than a frequency vehicle.