Date-wise News

Regional is the future for newspapers: Prabhu Chawla

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“The Indian market will survive because literacy in the country is growing rapidly. See, how regional newspapers are growing. Regional is the future for newspapers. English newspapers are concentrating on urban areas, but regional newspapers have explored new markets. Now, our English newspaper expansion has to begin in smaller towns,” says Prabhu Chawla, Editorial Director, The New Indian Express Group.

exchange4media Mumbai Bureau Sep 10, 2011 9:52 AM

Development of digital has changed the potential of Outdoor: Andrew Atherton, OAP

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“The flexibility associated with digital (that is, day-part, interaction, posting…) has allowed clients far greater potential to use the medium for their needs. Also, the consolidation in ownership has created large global companies who then have the necessary investment to help continue such developments and help to optimise their potential,” says Andrew Atherton, Consultant, Outdoor Advertising Professionals.

e4m Desk Sep 10, 2011 9:23 AM

Week in Review: Life goes on amid bomb blast…

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Looking back, it was a week that was rocked by a devastating bomb blast at the Delhi High Court, but it was also a week of some high profile account movements. In the print media space, there was news about the long-awaited NRS-IRS merger finally happening. This week e4m caught up with Prabhu Chawla, who shares some interesting points from his long career in media, the survival of newspapers, the importance of content and more…

e4m Desk Sep 10, 2011 8:41 AM

Telecom & ISP print ads drop 30 pc in H1 ’11: AdEx Analysis

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Print advertising volume for Telecom & Internet Service Providers sector witnessed a drop of 30 per cent in H1 2011 vis-à-vis H1 2010. Cellular phone service providers heavily contributed to overall print advertising for the sector with 80 per cent of the share. In terms of advertising ratio of states and languages, Maharashtra and English topped the respective lists.

e4m Desk Sep 10, 2011 8:37 AM