It has been nearly two months since Shubhi Tandon assumed the role of a digital reporter at exchange4media, and she has been absorbing all the knowledge and information coming her way in her interactions with some of the pioneers of digital media in the country...
Looking back, the week was dominated by one name – Anna Hazare. The Gandhian and his fight against corruption found mention in all media platforms. Social media has played a large role in motivating the crowds to come forward and show their support to Anna. Meanwhile, MSN India Head Sanjay Trehan shares the Internet giant’s growth plans in India...
“I think measurement in any business is really important. In fact, as ensuring targeted audiences and driving customised marketing campaigns starts becoming increasingly important, digital will emerge as a hugely powerful medium. However, a critical aspect that brand owners must realise is that in addition to measuring the immediate outcome, they need to evaluate the efficacy of digital media in the long term as well,” advises Neville Taraporewalla, Country Director, Advertising and Online, Microsoft India.
“We have a four-part strategy for MSN India. Our next phase will focus on going local and hyperlocal. We will be focusing on it when Bing comes in India, which is expected soon… We are looking to launch two or three more interesting projects by the end of this calendar year. They will be in the domain of astrology and other similar domains,” informs Sanjay Trehan, Head, MSN India.
The opening episode of ‘Kaun Banega Crorepati Season 5’ has delivered a TVR of 5.24, as per TAM Media Research data for Week 34, 2011 in HSM 6 metros for CS 4+ TG. The opening numbers for Season 4 stood at 6.2 TVR in the Hindi speaking markets for the C&S4+ TG.
The print ad volume of banking, finance & investment sector maintained its status quo; it neither jumped nor dropped during H1 2011 vis-à-vis H1 2010. Four out of top 10 advertisers were asset management companies, which belonged to ‘Mutual Funds’ category.