Date-wise News

Endemol India is coming up with a new musical reality show – ‘Aata Hovu Zau Dya’ – on Star Pravah. ‘Aata Hovu Zau Dya’ is a musical reality show featuring eight celebrity captains and their bands in a week on week competition. Premiering on August 22, 2011, the show will be aired Monday-Wednesday at 9.30 pm and will see some of the biggest names competing and judging in the history of Marathi entertainment genre.

e4m Desk Aug 18, 2011 1:56 PM

The Lalit Suri Hospitality Group, an enterprise of Bharat Hotels Ltd, has appointed Amit Samson as the new General Manager of The Lalit Ashok, Bangalore.

e4m Desk Aug 18, 2011 1:55 PM

UTV Bindass has announced Season 2 of ‘Date Trap’ presented by Arise Mobiles. This season doubles up the excitement, but continues to keep the core concept of the show alive. With new fun elements that allow one to choose the date location of one’s choice, the pranks get naughtier as the dates get wackier.

e4m Desk Aug 18, 2011 1:50 PM

Preschoolers around the world can now take a little bit of CBeebies on all their adventures, thanks to a brand new app from BBC Worldwide – CBeebies On The Go. Developed by Tag Apps to complement the international preschool channel, CBeebies On The Go is a brightly coloured world full of games and activities, and home to many of the best-loved characters from the channel, like Charlie & Lola, 3rd & Bird, Numberjacks and the Teletubbies.

e4m Desk Aug 18, 2011 1:48 PM

IndiaFirst Life Insurance has rolled out a new ad campaign for one-of-its-kind ‘Money Back Health Insurance Plan’. Segregated across all verticals - television, outdoor media and digital space - the campaign has been powered by Saatchi & Saatchi and Think WhyNot.

e4m Desk Aug 18, 2011 10:40 AM

Levi’s has rolled out its global ‘Go forth’ campaign with a 60-second film and online social challenge to support pioneers worldwide. Facebook is serving as global platform to showcase pioneers working to create a better world. The campaign broke in India across media on August 15, 2011.

e4m Desk Aug 18, 2011 10:38 AM

Castrol India launched a campaign on Yahoo! Cricket to popularize its product Castrol Index in young Indian cricket followers during the ICC World Cup 2010. Exchange4media looks at the concept behind the campaign and its results.

Shubhi Tandon Aug 18, 2011 10:29 AM

AkzoNobel, the world’s largest paints and coatings’ company, has launched a single new global brand identity for its top retail consumer paint range, Dulux, and its related brands. This new brand identity is being gradually rolled-out worldwide and India is amongst the first few markets to adopt and implement it.

e4m Desk Aug 18, 2011 10:24 AM

Jagran Pehel, the strategic social initiative of Jagran Prakashan Ltd (JPL), has launched the second phase of ‘Sapnon ko Chali Chhoone’ (SKCC), a college intervention programme targeted at young women in Bihar. Phase 2 will cover five districts – Nalanda, Nawada, Begusarai, Samastipur and East Champaran.

e4m Desk Aug 18, 2011 10:16 AM

Volkswagen has unveiled the all-new Jetta for India. A 360 degree marketing approach is being adopted for Jetta, which will have strong focus on out of home and social media. A campaign created by DDB India will be breaking on August 29, 2011.

Shubhangi Mehta Aug 18, 2011 9:48 AM

Kids Out of Home Pvt Ltd (KOOH), a company providing professional sports training to children and fully integrated outdoor gaming programmes, has announced the appointment of Shrikant Hazare as its Chief Marketing Officer. He will lead KOOH’s marketing efforts for their sports and events divisions.

e4m Desk Aug 18, 2011 8:46 AM

Shishir Gupta has come on board as Deputy Executive Editor, Hindustan Times. He will be working on special stories out of Delhi as well as other centres. Gupta will also be contributing to HT’s digital properties. He will be reporting to Sanjoy Narayan, Editor-in-Chief, Hindustan Times, and also work closely with Delhi Resident Editor Sudeep Mukhia.

e4m Desk Aug 18, 2011 8:45 AM

Percept Media, the media planning, buying and evaluation arm of Percept Ltd, has brought on board Srikanth Raman as Chief Planning Officer. Prior to joining Percept Media, Raman was with Starcom MediaVest, where he was General Manager – Research & Strategy.

e4m Desk Aug 18, 2011 8:45 AM

Rediffusion Y&R, Delhi has further ramped up its creative team with the appointment of Tarun Batra as Creative Head – Art. Batra joins from Lowe Scanad (Scangroup) Tanzania, where he was Creative Director (Art). He will be reporting to Chraneeta Mann, ECD, Rediffusion Y&R, Delhi.

e4m Desk Aug 18, 2011 8:44 AM

Tata Elxsi, a leading design company, has appointed design veteran Nick Talbot as Global Design Head for its Industrial Design (ID) division. Talbot will be based in the Bangalore headquarters of Tata Elxsi.

e4m Desk Aug 18, 2011 8:44 AM

MTV India, as part of its strategic media planning move, has appointed Aegis Media’s Vizeum India as its media agency. Vizeum India will now handle MTV’s media planning and execution across electronic, print and online media. In addition to media buying and planning, Vizeum will also support MTV India’s digital and marketing initiatives.

e4m Desk Aug 18, 2011 8:43 AM

Ogilvy & Mather has promoted Anand Badami to the role of Group Managing Director, Ogilvy & Mather Malaysia. Badami takes over from Andre Nair, who is leaving the agency after fulfilling his two-year contract at the end of September to return to his consultancy role.

e4m Desk Aug 18, 2011 8:42 AM

Yahoo! India, digital media owner, has invited entries for its awards for the digital advertising industry, the second annual Big Idea Chair Awards 2011.

e4m Desk Aug 18, 2011 8:41 AM