Looking back, the e4m Conclave held in Delhi and Mumbai this week saw the best minds in the industry – global and Indian – gather on a single platform to discuss ways to reshape media priorities for the new marketing era…
Reporter Shubhi Tandon gets a taste of the digital media in use in the real world by advertisers, marketers and media agencies at the exchange4media Conclave, held in Delhi on June 12, 2011…
Print advertising witnessed a 16 per cent growth during the first half of 2011, compared to same period during 2010. Education institutions topped the category list with 9 per cent share, followed by social advertisements with 8 per cent share.
“By and large the solution that clients seek is a holistic solution, but our approach to brands and solutions is slightly different. It is more driven by what do we do to energise our consumers into action… whatever we do needs to give consumers the chance to touch, feel, experience, and talk about it,” says Alok Agrawal, COO - SW Asia, Cheil Worldwide.