Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.
Ignitee is handling every aspect of Samsonite’s digital presence and is looking at innovative ways to connect with the audience for the brand.
The supplement, which hits newsstands on every Monday, is targeted at working adults and features a wide gamut of financial content as well as special content for the youth.
Industry experts share their views on why some brands flaunt the region they come from and whether a region or city name in a brand name can boost sales of the product...
As Vice President, Marketing, Prasanjeet Dutta Baruah will be responsible for leading the marketing portfolio of The Oberoi Group. He moves from MetLife Insurance.
Media consultancy Metro Daily News India’s Hindi tabloid Metro 7 Days caters to the upwardly mobile readers. The company will also be coming up with its first Marathi Daily from Mumbai in August 2011.
Levi Strauss & Co’s decision to replace its brand Signature with Denizen sees the apparel company all geared to take the competition head on. Along with agencies Madison Media and JWT, Levi’s is going the whole hog in advertising the brand...
Does social media have a role to play in Public Affairs? Yes, says James Ward of Incanus. In conversation with e4m, Ward talked about the ways in which Incanus has been able to use networks like LinkedIn, Twitter and Facebook.
Digital is a very powerful medium which can change the way businesses are run, if it is tapped properly, says Harish Bahl, founder of Smile Group. Here, he shares his mantra of leveraging the digital media effectively...
Dentsu India Group has announced two senior-level appointments, two promotions and one change in role at Dentsu Marcom.
For Cheil Worldwide’s Naresh Gupta, today, the challenge was figuring the right kind of engagement that was possible with social media. He shares with e4m how Samsung has been using social media to its advantage...