According to a company statement, March quarter ad spends of P&G were down 14 per cent, even as net profit dipped by 11 per cent. On the other hand, sales were up 14 per cent.
The 2011 One Show, One Show Design and One Show Interactive finalists have been announced. The winning entries will be announced at their respective shows during One Show Festival to be held from May 9-13, 2011.
Ignite Mudra has come up with a series of new campaigns for Symphony Coolers, which come with remote control. The ads ask people to ‘Pade Raho na Yaar’.
The shortlists for the 2011 New York Festivals International Advertising Awards have been announced. Leo Burnett leads the nominations from India with seven entries making it to the list.
eBay India has launched a social engagement campaign for IPL, with a prediction contest on Facebook. The online auction site has special IPL related merchandise and hopes that engagement initiatives will also impact lead generation.
Reliance Broadcast Network Ltd, the multi-media entity from Reliance Group, has appointed Asheesh Chatterjee as Chief Financial Officer.
Taking a unique path of promoting brands on ground, Seagram’s Imperial Blue is all set to release its movie ‘Men will be Men’ at 33 PVR Cinema halls across over 18 cities to promote the brand.
STAR India has increased its advertising rates for its bouquet of channels by 20 per cent effective April 26, 2011.
As STAR India announces a 20 per cent blanket ad rate hike, the Network’s President, Kevin Vaz, speaks to exchange4media on what led to the increase.
Mobile advertising is growing fast and will be critical for brands to reach out to people in a personal way. Here we look at the top tips that all marketers must keep in mind for the medium and the mistakes to avoid…
Every air crash is a catastrophe that leaves behind bereaved families and ruined lives. But each air crash is also a lesson learnt, and because of each disaster we now know how to build safer planes, evacuate passengers more swiftly, and better avoid collisions. Lives have been saved because of what these tragedies have taught us, and yet, despite this progress, more and more disasters still happen. Discovery Channel investigates a selection of aviation disasters to reveal how and why tragedy still happens on new series Air Crash Confidential to premiere every Tuesday at 8 pm.
Young corporate executives, between the age of 26 and 32 can sign up at a new microsite launched by Times Internet for the Economic Times, The ET Young Leaders Program. The program is an initiative to recognise and acknowledge the leadership potential among young executives.
Radio Mantra recently celebrated four years of presence in Karnal, Bareilly and Jalandhar this month.