General insurance advertising in print grew by 27 per cent during January-December 2010. United India Insurance Co Ltd topped the list of advertisers, whereas United India Insurance topped the list of brands.
Newly launched Vamoose from TravelMartIndia claims to be the first group buying portal in the travel vertical and aims to bring huge discounts and deals for travel and vacations.
Social media can be a powerful tool for CSR outreach, as UNICEF has discovered with their ‘Awaaz Do’ campaign created by O&M, which seeks to spread awareness of the Right to Education.
Looking back at the week, Fatema Rajkotwala, Broadcast reporter for exchange4media, sums up the numbers in words.
Xebec has bagged the creative duties of HDFC Credila. There was no formal pitch for the business and Xebec bagged it on the basis of its credentials.
“I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this,” says Barun Das, CEO, Zee News Ltd.