Vizeum India has been appointed the media AOR for Asia MotorWorks Limited (AMW). AMW is a player in the heavy commercial vehicle sector, specialising in manufacturing of trucks in the 25 tonne and above segment. Industry estimates peg the business to be in the vicinity of Rs 8-10 crore.
Financial sector advertising in print grew by 19 per cent during FY 2009-10, as compared to FY 2008-09. Banking & Financial Services was the top sub-sector in overall advertising share of financial sector in print, while SBI (State Bank of India) was the number one advertiser of financial sector in print during FY10.
A lateral thinker with a consistent track record of achievements, Saurav Chakraborty, Associate General Manager, Digital Direction, would like to be in a position where he can provide standalone solutions to brands that can use the digital medium to reach to their audiences in an innovative and engaging manner. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
The role of digital media, especially social media, came up for special discussion at the inaugural PR & Corporate Communications Summit. Panelists also spoke about the close synergy between marketing and corporate communication and the need to explore that further.
The first ever PR & Corporate Communications Summit covered a wide gamut of topics ranging from 'Growth Driver for PR industry- Measuring PR Effectiveness' to 'Media Agencies - Shortcut for PR?'. An initiative of the exchange4media Group in association with Adfactors Public Relations, the Summit was held in Delhi on May 21.
Post lunch sessions at the inaugural India PR and Corporate Communication Summit featured two keynote addresses by Thomas Crampton, Asia-Pacific, Director, 360 Digital Influence, Ogilvy Public Relations Worldwide, and Abhijit Sarkar, Head - Corporate Communications, Sahara India Parivar.
The inaugural PR & Corporate Communications Summit featured some very insightful keynote addresses. One such keynote address was delivered by Ashwini Singla, CEO, Genesis Burson-Martseller, said that in its present state, the PR profession was grossly "undervalued as well as underrated" and there was need to put the 'public' back into Public Relations.
Ignitee Digital Solutions Pvt Ltd has won the social media marketing rights for two major international brands - IIFA (International Indian Film Academy) and SriLankan, the Asian airline service.
Continuing with the IndustrySpeak report on digital agencies versus traditional ad agencies, the second and concluding part finds out what industry experts have to say on the role and scope of specialist digital media agencies in India, the advantages, challenges and the road ahead.
The creative industry has been debating the efficiency of the concept of a National Creative Director for a while. Some agencies have even worked with a dual NCD model over the past few years. The television industry, too, has been seeing a change of sorts since last year. Whether it is Star Plus, Zee TV or, more recently, Imagine TV, an overall Programming Head concept doesn’t seem to fit in the future strategies of these companies.
One of the first international business magazines launched in India, Forbes India has just completed a year of its presence in the country. A lot had been riding on the performance of the magazine and also a lot of expectations. exchange4media asked some leading media planners to give their views on the magazine's journey in India so far and what has worked or not worked for Forbes in India.
Pallavi Goorha Kashyup & Tasneem Limbdiwala May 24, 2010 8:22 AM
Despite maintaining a low-key profile, David, Ogilvy's youngest agency brand, has been quite busy. After bagging quite a few new clients, including brands from Dabur and GlaxoSmithKline, and roping in Vandana Das as Branch Head, David is now set to get a new office in Delhi.
ZenithOptimedia has won the media duties of McCain Foods India Pvt Ltd following a multi-agency pitch. According to industry sources close to the development, the account size was in the region of Rs 10-15 crore. Meanwhile, Leo Burnett has been assigned the creative duties of McCain Foods.