This week veteran journalist Sandeep Bamzai takes a look at the method and genius of Aamir Khan, the actor, producer and director. Though part of Bollywood’s Khan brigade, Aamir has set himself apart with his choice of films and his perfectionist attitude.
Sahara India Pariwar has appointed Sanjeev Srivastava as CEO and Editor-in-Chief, heading all media related activities of the Sahara Group, while Upendra Rai has been appointed as Editor and News Director. The two will be reporting directly to Subrata Roy, Chairman of the Sahara Group.
Hindi GEC Colors has just wrapped up Season 3 of ‘Big Boss’ for which Amitabh Bachchan was roped in as the host. Now, Abhishek Bachchan has been roped in for a new interactive game show on Colors, called ‘Idea National Bingo Night’. The campaign to announce this has been done in a rather innovative way and uses various media such as outdoor and digital.
Despite showing signs of recovery here and there, the year 2009, too, has been a tough one for various industries, including the advertising industry. Players have tried different ways to overcome this crisis. In times like this come some smart tips on surviving the economic crisis from Prateek Srivastava, Group President – South, Ogilvy & Mather, Bangalore.
Keeping the long form narrative writing as the hallmark of the magazine, the Delhi Press Group of Publications has re-launched The Caravan as a monthly journal of politics and culture. The Caravan, which was originally started in 1939 by Vishwa Nath, had stopped publication in the 1980s and had again launched in October 2008. The latest re-launch will also see the price of the magazine hiked from Rs 35 to Rs 40.
Following a multi-agency pitch, HLL Lifecare Ltd (formerly Hindustan Latex Ltd) has appointed Lintas Media Group as its media AOR for the entire product portfolio, including Moods, oral contraceptive pill brand Saheli, Crezendo, and Preventol, among others. The total ad spend is pegged at Rs 8-10 crore.
Aimed at giving better insight into media services brands in India, the exchange4media Group has released the first edition of ‘exchange4media Indian Media Agency Report’. The report ranks agencies and advertisers according to their annual billings of the calendar year 2008-09 and spends looking at specific sectors.