Ashit Kukian becomes President – Sales at Radio City
Radio City, one of India’s leading FM radio brand on Wednesday, June 9, 2009 elevated Ashit Kukian to President- Sales.
Date-wise News
Demystifying Genre: Number of shows more important than channel GRPs for Hindi GECs
Week-on-week, most Hindi general entertainment channels get excited around their overall channel GRPs. A quick check with advertisers, media planners and buyers indicates that the money spenders seldom look at the channel GRPs while selecting the channels they want in their media plans. For them, channel GRPs, at best is a quick ranking tool for channels only.
Times Private Treaties sole Indian finalist at INMA’s Innovative Business Models Contest
PubliGroupe and International Newsmedia Marketing Association (INMA) have voted Times Private Treaties as one of the seven most innovative business models at the second edition of ‘Innovative Business Models Contest’. The other finalists were from USA, Canada, Norway and Poland.
Argentina wins IAA-Dentsu Global Student Poster Competition
The International Advertising Association (IAA) and Dentsu, with the support of the United Nations, have announced the results of the IAA-Dentsu Global Student Poster Competition with the theme of Climate Change. The World Champion was named as Matias Fernandez Garcia from Universidad Argentina de la Empresa in Buenos Aries; his entry was called ‘Thermometer’.
Salman Khan and Sohail Khan feature in Chlormint’s new TVC
One of Perfetti’s flagship brands, Chlormint, has released with a new ad with Salman Khan and Sohail Khan for added “freshness and star appeal”. This commercial has been created by McCann Erickson, headed by the Creative Director Prasoon Joshi and produced by Black Magic Motion Pictures. This is the first time that Salman and Sohail have come together for a television commercial.
Guest Column Retrofit: The integrator function of trade in a globalised environment, and its impact on Ministries
A change in assigning Ministry portfolios can change the course not just for the nation, but for the world. Veteran journalist Sandeep Bamzai takes a closer look at what could happen at world trade talks, as Kamal Nath, whom he describes as PM Manmohan Singh’s go-to man, was replaced as India’s Commerce and Industry Minister in the recently completed Cabinet reshuffle.
RAM Rambling: Radio Mirchi continues Kolkata lead; Friends FM gets competition
The latest data from RAM shows that Radio Mirchi continues to lead in Kolkata followed by Big FM. Kolkata based FM stations Friends FM and Aamar FM fight for the next slots. Kolkata is one of the few markets where the competitive dynamics between the FM players have not changed much in the course of the year.
Radio Operators contemplate no bidding in Phase 3 unless MIB addresses core issues
The radio FM industry is busy setting down the agenda for the Ministry of Information & Broadcasting. The AROI has been tabling various issues with the MIB that the radio operators believe had caused hurdles in the growth of industry. Now the radio operators have stated that unless these issues are addressed, they would not be keen to bid in Phase 3.
Pallavi Goorha Kashyup and Robin Thomas Jun 10, 2009 7:30 AM
<b>Arun Mehra</b> , Chief Marketing Officer, Zapak Digital Entertainment Ltd
Gaming is one of the stickiest mediums available today for users. Websites have to build social interaction among its users, which helps them to make friends and thus forces them to come back and consume its content. Loyalty can’t be forced, but an environment has to be built for users where they feel attached to the system, so features like virtual gratification, gifting under loyalty programme, team building, avatars, challenges and tournaments are important.