Neeraj Chaturvedi, National Marketing Head, Fever FM, shares the FM station’s association with the Indian Premier League, especially the Delhi Daredevils team and various initiatives around the team and tournament.
ZenithOptimedia has announced the appointment of Rajat Gandhi as Head of Zed Digital, its full service interactive and digital unit. Gandhi will be based in Gurgaon and shall report into Pavan Chandra, MD - West & South Region. In his new role, Gandhi will lead and strengthen Zed Digital operations across India.
With the annual vacations in schools commencing, a huge population of youngsters are looking for avenues to spend the hot summer months in the most entertaining manner. Taking a look at media consumption by the young population during summers, exchange4media attempts to find out how populated the online medium during this the vacation season.
The television viewership data of IRS 2009 R1 shows a decline in viewership of the national network DD1, while viewership of every other private channel see growth. However the national network stood way ahead of the next in line, Star Plus, which saw a rise of 5.07 per cent with 84.339 million viewers.
The IRS 2009 R1 data has the FM radio industry by and large fuming as some see their station leading in a particular city where they are not even present. This has led to most FM players saying that they preferred RAM over IRS for the former’s accuracy and in places where RAM is not present, some of them commissioned their own research.
Neeraj Chaturvedi, National Marketing Head, Fever FM, shares the FM station’s association with the Indian Premier League, especially the Delhi Daredevils team and various initiatives around the team and tournament.
Veteran journalist Sandeep Bamzai is all praise for Arnab Goswami and his ‘Newshour’. The Times Now Editor-in-Chief has been able to bring to life the political debates over the finally tally for the major parties, and as per various projections, it is going to be a very close call, any which way one sees it.
The Bangalore market is booming with the launch of new dailies and the existing players revamping their offering. exchange4media brings a detailed analysis in association with Stratagem Media.
In a first of its kind initiative, exchange4media is bringing the first ever ‘Media Quotient – what’s your MQ?’, the Media Quiz 2009. The event will be organised in Delhi, Kolkata and Mumbai on May 13, 20 and 22, respectively. Star News is the main sponsor for Media Quiz 2009, while Mumbai Mirror is the associate sponsor. Encompass is the event partner for Media Quiz 2009.