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Date-wise News
‘IPL2 numbers likely to remain low until the first week of May’
The average ratings for all the eight days played in the IPL Season 2 are out and they show a mere 4.61 TRPs. While the numbers may be low and perhaps in line with expectations, it is widely believed at as the tournament progresses, there would be more surprises rating wise and the teams’ performance as well.
Sanjoy Ghosh quits Dainik Jagran to float own NGO, Daya Moy
Sanjoy Ghosh has moved out of Dainik Jagran after a 17-year stint, where he was looking after the entire Eastern India business for Dainik Jagran. He is floating his own NGO, called Daya Moy. April 30, 2009 will be his last day with Dainik Jagran.
Fever FM’s Gowri S Kapre moves to Hindustan; Neeraj Chaturvedi takes over
Gowri Satyamoorthy Kapre has put in her papers as National Marketing Head at Fever FM. She is reportedly moving to Hindustan. Neeraj Chaturvedi, Station Head Delhi, is taking over the mantle of National Marketing Head. He will also continue in his current role of Delhi Station Head.
R Seshadri re-elected President of Advertising Club Madras
R Seshadri, Managing Director, Anugrah Madison Advertising Pvt Ltd, has been re-elected the President of Advertising Club Madras for the year 2009-10. Seshadri has held several positions at the Club over the years, including that of Secretary, before he was elected the 37th President of the Club last year.
P Subramanian joins O&M Chennai as Head of Client Servicing
P Subramanian has joined O&M as Head of Client Servicing. He moves from Interface Communications Chennai, where he was Branch Manager since May 2006. Confirming his move, Subramanian said, “I have joined O&M and will be reporting to Prakash Dharmarajan, President – Advertising, O&M Chennai.”
Ajay Vidyasagar likely to join Sun TV as CEO
It is learnt from sources close to the development that Ajay Vidyasagar, who had quit STAR India as President - Content and New Media, is likely to join Sun TV as CEO. Several attempts to reach Vidyasagar and Sun for confirmation yielded no results.
New challenge before Justice Verma as NBA wards off Govt action, pleads for a chance
NBA had taken serious note of the breach in guidelines set by it by media entities IBN7, The Times of India, Mail Today and Asian Age at an emergency meeting on April 25, 2009. However, despite the assurance of action against these media entities, such steps are yet to be taken by the Association.
CavinKare’s Spinz gets a new agency, ropes in a new brand ambassador too
FMCG company CavinKare has assigned the Rs 18-crore creative business for its brand Spinz to a new agency that it didn’t want to name. Industry sources close to the development have said that the new agency is Mudra. Rubicom is the incumbent agency. Actress Genelia D’souza has been appointed the brand ambassador for Spinz.
Genre Check: Star Plus back in the saddle again
Two weeks after being overtaken by Colors, Star Plus is back to being the numero uno amongst Hindi GECs. The channel closed week 17 with 280 GRPs, as against Colors’ 256 GRPs. The other member of the ‘Big Boys League’, Zee TV, had 212 GRPs in the week.
<B>K Yatish Rajawat</B>, Editor-in-Chief, Business Bhaskar
As the center of gravity in the world is shifting globally from the US and Europe to Asia, there is a shift in India, too, especially on the media front. Foreign multinationals have started understanding India much better now, and as their penetration rates increase, they are encountering the Indian language media.