The second round of winners announced at the Festival of Media Awards 2009 had some good news for India. There were five Indian entries shortlisted and Madison Media’s entry, titled ‘Condom’, which was a campaign for BBC World Service Trust, has won in the Best Communications Strategy category.
After a nearly four-year stint with Clear Channel, a global player in out-of-home advertising, Sudhakar Sharan has now joined entertainment company TIC Integrated Marketing Services as General Manager - Retail and Exhibitions. Sharan will be reporting to Gaurav Dhall, Managing Director, TIC. Sharan was Head of Sales (North) at Clear Channel.
Mediabrands has strengthened its Asia Pacific leadership structure, designating separate leaders to run Asia and Australasia. Recognising the vast cultural diversity and business complexities of the broader APAC region, Ruth Stubbs has been appointed President, Mediabrands Asia, while Jeff Cressall will now oversee Australasia.
Close on the heels of BBH India bagging the creative business for Rediff.com, the web portal has now roped in Maxus as its media agency. No pitch process was involved, and the win follows the ideology to work with a good brand.
Despite all controversies and doubts about the second edition of the Indian Premier League (IPL), the tournament took off on Saturday in South Africa. The stadium looked full, at least what the camera showed, but nothing compared to last year. However, the Indian flavour was very much there in large doses, says <b>Hiren Pandit,</b> Managing Partner - ESP, GroupM, straight from the stands.
TAM Media Research has released the numbers for the two matches played on the first day of IPL 2 for the six metros. For the C&S 4+, the Mumbai Indian Vs Chennai Super King match rated 5.55, while the Royal Challengers Vs Rajasthan Royals scored a 5.48. The opening match last year delivered over 8 TRPs. A closer look shows that the digital households have delivered better ratings that the analog. Also, the AdEx analysis shows that Vodafone and Airtel led the brands dominating the commercial breaks.
The third FMCC Human Capital Forum, held in the Capital on April 18, 2009 discussed all aspects at the HR front – from cost rationalisation and how it should be done to people management in these tough times to the road ahead. exchange4media brings a detailed coverage of the event.
Delivering the keynote address at the third FMCC Human Capital Forum in Delhi on April 18, 2009, strategic communication consultant PV Narayanmoorthy noted that media planning today was more about number crunching. He felt that the intellectual core had completely gone out of the business and called for more focus on people.
Bhuvan Lall, President (Global), MCorp Global, part of the BK Modi Group, while speaking at the third FMCC Human Capital Forum in Delhi on April 18, 2009, said that what India needed in terms of media education was “media education with a heart”. He noted that “media in India has overexpanded without understanding its own capabilities and limitations”.
Financial sector advertising in print has seen maximum growth during FY05-06 and FY07-08, as compared to FY04-05. Banking and financial services garnered 78 per cent share of the overall financial sector advertising in print during FY08-09. SBI was the top advertiser of the financial sector print ad pie during the current fiscal year.
The Festival of Media organisers announced the winners of only 10 categories of the Festival of Media Awards (FMAs) 2009 on the opening night. Amongst the 10 categories announced, India had a shortlist in only one category, while no Indian work bagged any award in the categories announced on April 19, 2009. However, it is believed that Indian agencies do have something to cheer for about in the next couple of days.
Some of the most renowned global names in the media agency business kicked off the Festival of Media 2009. The Festival has shifted destination to Spain, and even though the number of delegates has come down to around 600 this year, from the 850 last year, Charlie Crowe, CEO, C Squared, the organisers of the Festival, said that the turnout was “positive” and that the Festival had evidently grown in stature in the three years.
Justice Verma had enough scope for making an example out of India TV for its omissions and commissions. But a judgement delivered without a hearing to the accused knocks the bottom out of justice. In his eagerness to establish his authority early on in the game, Justice Verma seems to have just missed a sitter at the net, says BV Rao.
Media leaders that take consumers for granted and don’t reinvent themselves are bound to take a beating like Star Plus did last week, writes Pradyuman Maheshwari.
TAM Media Research has released the numbers for the two matches played on the first day of IPL 2 for the six metros. For the C&S 4+, the Mumbai Indian Vs Chennai Super King match rated 5.55, while the Royal Challengers Vs Rajasthan Royals scored a 5.48. The opening match last year delivered over 8 TRPs. A closer look shows that the digital households have delivered better ratings that the analog. Also, the AdEx analysis shows that Vodafone and Airtel led the brands dominating the commercial breaks. <br> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=34520&tag=29726 target= _blank><b>IPL2 had much Indian flavour in South Africa: Hiren Pandit </b></a>
Despite all controversies and doubts about the second edition of the Indian Premier League (IPL), the tournament took off on Saturday in South Africa. The stadium looked full, at least what the camera showed, but nothing compared to last year. However, the Indian flavour was very much there in large doses, says <b>Hiren Pandit,</b> Managing Partner - ESP, GroupM, straight from the stands.