Entertainment conglomerate PVR Ltd has entered into a joint venture with Major Cineplex Group, a leading Thai player with expertise in running bowling alleys and allied entertainment activities, to launch Blue-O brand bowling facilities across India. PVR has 51 per cent stake in the joint venture.
Continuing with the tribute to the Women Icons of the advertising world who have made a difference in their own unique way in a special series, exchange4media highlights the achievements and contributions of Preeti Vyas Giannetti, Chairwoman & Chief Creative Officer, Vyas Giannetti Creative Pvt Ltd, one of the first woman ad professionals to branch out on her own.
There has always been a big question mark over exit polls and pre-poll surveys. Not just their veracity, but more vitally, the role that they play in influencing the voter. The Press Council has put out guidelines for election coverage. But does the Press Council have punitive powers to look at all print media in the land, including wire services, asks veteran journalist <b>Sandeep Bamzai. </b>
To increase the voting percentage in the Lok Sabha elections in April-May 2009, Government of Delhi has proposed to rerun its ‘Pappu can’t vote’ campaign that it had run for the Assembly elections last year and which was a huge success. And this time, Pappu will not be alone. He will get to jive to Farhan Akhtar’s ‘Rock On’ beats.
It’s campaign time of the political kind. BJP has roped in Frank Simoes-Tag and Utopia to carry forward its ‘Majboot Neta Nirnayak Sarkar’ poll campaign. According to some internal sources, BJP had submitted a budget of Rs 42-44 crore for the campaign with the Election Commission of India.
After being in the media industry for 39 years, John Steedman, the CEO and Chairman of GroupM APAC, is retiring. GroupM India bid farewell to Steedman on March 10, 2009, and the get-together saw the Indian media industry’s Who’s Who. In a conversation with exchange4media, Steedman said that GroupM India was the pinnacle of the kind of work that GroupM wanted to do across its offices.
Churn at INX Media had become a regular affair in the last couple of months. However, the big development came on March 10, 2009 when Indrani Mukerjea and Peter Mukerjea stepped down from their management roles at the company. While INX investors have already roped in industry veteran Pradeep Guha to consult on the way forward for INX Media, the environment of anxiety has intensified at the organisation.
The launch week numbers for Hindi GEC Real from TAM Media Research are here. The channel has opened with just over 9 GRPs. Media planners and buyers have said that the numbers are lower than expectations, but added that this is only the first week of the channel and it would be interesting to see how the numbers pan out once the channel builds further on distribution and other counts.