Yahoo! India and International Cricket Council (ICC) have announced a 3-year partnership under which, Yahoo! will have access to exclusive images, videos, interviews and player chats around all major ICC events. With its massive reach, coupled with exclusive content from ICC, Yahoo! will make the game accessible to millions of cricket lovers.
Gearing up for the second season of the Twenty-20 cricket extravaganza, the Indian Premier League (IPL), Coca-Cola India and Kolkata Knight Riders (KKR) have announced their partnership, where Coca-Cola India will join forces with Kolkata Knight Riders as an associate sponsor and ‘official pouring partner’ of KKR. The company will get branding rights for Sprite on players’ apparel (leading arm) as well as on the helmet.
Reliance ADAG's Big Pictures has rolled out intense marketing and promotional campaign for its upcoming supernatural thriller film ‘13 B – Fear has a new address’. The online arms of Reliance Big Entertainment – Zapak.com, Big Flix and Big Adda – have come together for an unconventional and a new route to promote the movie.
Stage is set for the industry to come together to felicitate the ‘impact Person of the Year for 2008. The ‘impact Person of the Year 2008’ would be announced at a ceremony to be held in Mumbai on Friday, February 20, 2009, at Taj Lands End. In its fourth year now, ‘impact Person of the Year’ is an initiative of impact magazine, the advertising, media and marketing weekly from the exchange4media Group.
Television viewers in Kerala will not be able to view as many as 33 channels of Zee Turner as the broadcaster has deactivated its signals to Asianet Networks. The channels will go off air for Asianet customers from February 19. The signals are being switched off owing to large outstanding payments from Asianet since November 2008.
Colors, which is going pay from April 1, has joined TheOne Alliance bouquet and will be distributed by MSM Discovery. The Viacom18 Media management has informed that Colors would be priced at Rs 21.40 a la carte for non-CAS areas. The bouquet price is likely to be finalised over the next fortnight.
The latest TAM week has seen a drop in numbers of Star Plus and Colors, with the latter once again not succeeding in its attempt to surpass the leader Star Plus. Zee TV, on the other hand, has seen growth this week.
‘Recession and the Entertainment Industry’ garnered much interest at FICCI Frames, more so because of the distinguished panel that comprised Swaminathan A Aiyar, Rajesh Jain, Rajesh Sawhney, Narendra Bhandari and Punitha Arumugam. Dr Amit Mitra moderated the session that discussed on ways to beat the economic slowdown.
With changing viewership patterns, mushrooming of niche channels and availability of newer technologies, can we say that Indian television has entered a matured phase? This was discussed at length in the session on ‘Indian TV industry: Transition from adolescence to maturity’ on Day Two of FICCI Frames.
Advertising Age, the leading global source of information for the marketing, advertising and media industries, and exchange4media group have announced a content partnership for India on February 18, 2009.
How far has journalism gone with sensationalism? Is it because of TRPs, or is it something that journalism simply believes in, something inherent in it? A jam-packed session on ‘Sensationalism Vs Journalism: TRP Zindabad’ saw speakers like Vir Sanghvi, Arnab Goswami, and Ajay Kumar take up this issue for discussion on Day Two of FICCI Frames being in Mumbai.