Date-wise News

The INMA South Asia Conference, held in Mumbai on November 13-14, also focussed on the growth strategies in the media landscape, innovation in newspapers and a case study on Pakistan’s Dawn Group of newspapers. impact, the weekly magazine on advertising, media and marketing, and Pitch, both from the exchange4media Group, were media partners for this event. exchange4media.com was the online partner.

Cassandra Serpes and Dipali Banka Nov 15, 2008 7:45 AM

Even though language newspapers are better placed than English papers in terms of readership and circulation, a large chuck of the advertising revenue pie goes to the latter. Advertising growth strategies for language newspapers and television came under the scanner at the INMA South Asia Conference, held in Mumbai on November 13-14.

e4m Desk Nov 15, 2008 7:25 AM

Media stocks have taken their share of beating in the current fluctuating trend at the Sensex. Investors bring in the much needed financial muscle and hence, it becomes imperative to make media stocks attractive to investors. INMA South Asia Conference, which was held in Mumbai on November 13-14, dwelled on this important topic.

e4m Desk Nov 15, 2008 6:54 AM

Even as the entire country got together to celebrate Children’s Day on November 14, FM stations across the country, too, came up with special shows and initiatives for the little ones. A look at the radio fare on this Children’s Day.

exchange4media Mumbai Bureau Nov 15, 2008 6:35 AM

Day two of the INMA South Asia Conference, held in Mumbai on November 13-14, addressed issues like building the newspaper’s top line, building the advertising revenue pie, new strategies to build newspaper readership, and acquiring and retaining employees. impact, the weekly magazine on advertising, media and marketing, and Pitch, both from the exchange4media Group, were media partners for this event. exchange4media.com was the online partner.

Dipali Banka Nov 15, 2008 6:33 AM

The Nielsen Company and WPP have inked a pact to swap certain assets. Nielsen will now own 100 per cent of AGBNielsen Media Research, an international television audience media measurement business, by acquiring the 50 per cent currently held by WPP. In return, Nielsen will transfer its SRDS and PERQ/HCI; and its 11 per cent share in IBOPE PDM, IBOPE LA and IMI.Com, which are part of Latin American multinational firm IBOPE Group, to WPP.

exchange4media Mumbai Bureau Nov 15, 2008 6:02 AM

Star and Jupiter Entertainment have got together to form a new joint venture – Star Jupiter Entertainment Television Ltd. The JV will have a majority interest in leading Malayalam channels Asianet and Asianet Plus, Kannada channel Suvarna, Telugu channel Sitara, while Tamil channel Vijay TV will now come under STAR Jupiter. besides any future GECs for South Indian audiences.

e4m Desk Nov 15, 2008 6:00 AM