Creative Thinks Media a five-year old creative agency run by Ritesh Malik, Afzal Khan and Satvinder Kaur, has set up a new arm – Dew Drops. The new entity will take care of media vehicles other than radio. Vikrant Gosain has been roped in as one of the promoters of Dew Drops. He will be reporting to Ritesh Malik.
Small to Medium Enterprises (SMEs) in India are confident that their businesses will grow over the coming year, even though they are beginning to feel the impact of a slowing economy. This is based on a study undertaken by B2B insight specialist, Kadence Research India, to identify how the recent economic slowdown has impacted this business sector.
Posterscope India has teamed up with Starcom and Supri Outdoor Media to create its first outdoor campaign for its client E-Zone, the electronics specialty store chain from Future Group’s Home Solutions Retail India Ltd. The 15-day campaign is aimed at promoting E-Zone’s first store in Powai, Mumbai.
Budget airline SpiceJet has called for a pitch for its creative business that saw the participation of Bates 141, O&M, Leo Burnett and Capital Advertising. The account size is pegged at Rs 20 crore. Senior agency sources have confirmed the news.
Star Plus has undertaken various new initiatives to distance itself from the threat that newcomer Colors has been posing. Some of the initiatives have paid off and the channel has maintained a 95-point difference in the overall GRPs between itself and the No. 2 player in the latest TAM week. Sources inform that Star Plus is eyeing to grow its GRPs to 350 plus.
Bennett, Coleman & Company Ltd (BCCL) has elevated three of its Deputy Directors – Sujoy Ghosh, Debashish Ghosh and Ranjeet Kate – to Directors. Ravi Dhariwal, CEO – Publishing, BCCL, has confirmed the development.
As the DTH war in India sizzles further with the entry of new players, and each trying to better the other, exchange4media invites veteran journalist <b>Sandeep Bamzai</b> to take stock of the sector, and enumerate a few controversies of India’s DTH journey.
Mindshare has identified regional markets as the next avenue of growth for the agency. R Gowthaman, Leader, Mindshare, South Asia, informed that the agency was looking at areas like Pune, Ahmedabad, Bhubhaneshwar and Guwahati for expansion. This comes in the wake of the appointments that the agency has made in Chennai and Bangalore.
While awards give recognition to an individual’s or organisation’s efforts, they also create brand value for the organisation that has instituted the award. For TV channels, awards are proving to be a powerful way to create brand salience and connect with a cause. exchange4media takes a look at the awards instituted by the Zee Group, CNN-IBN and IBN7, and CNBC Awaaz.