Taking forward its ‘Desh Ka Namak’ brand message, Tata Salt will be unveiling its latest TVC on August 15 that brings out the flavour of Indianness. Conceptualised by Leo Burnett, the 40-second TVC seeks to promote the brand as a salt that completely dissolves in water the way we Indians dissolve in our culture and diversity.
Even as India is rejoicing her first individual Gold medal at the Olympics, courtesy Abhinav Bindra, trouble is brewing over private news channels airing footage of the Games. Prasar Bharti has sprung a surprise on the news channels and has taken strong objections to these channels using Doordarshan footage of the Olympic Games.
Mail Today recently celebrated 200 days in the market with special initiatives for advertising and media agencies as well as its readers. The paper aimed to bring in ‘Stimulating Mornings’, in line with their Good Health initiative, that they had organised in June.
It’s that time of the year again when patriotism is on a high everywhere, and the nation is awash in the colours of the Tri-colour. FM stations, too, are geared up to air more than patriotic songs this Independence Day and celebrate the spirit of Indianness. Radio Mirchi, Red FM and Fever FM share their plans for India’s special day.
Consim Info, formerly known as BharatMatrimony Group, has selected Media Direction, the specialist media services division of the RK Swamy Media Group, as its media AoR to handle all its media buying and planning activities. The account size is pegged in excess of Rs 25 crore. Starcom is the incumbent media agency.
In the FM age, where private players have been drumming on the listeners’ ears with promotional activities, on-ground engagement and instant gratification through contests, AIR (All India Radio) FM stations have remained low-key. Media observers state that while AIR is still relevant, it has to be quick to identify its target and reinvent itself accordingly to stay afloat.
Close on the heels of its ‘City ban gaya behtar’ avatar, Radio City Delhi has embarked on its ‘Celebrating Changing Delhi’ campaign in association with Telemission Media Pvt Ltd. Starting August 18, the month-long campaign will be rolled out across the Capital with a 360-degree communication initiative.
Futuristix Media Communication Center has won two Best B-School awards instituted by Deccan Herald. The awards were won in the categories of Best Teacher in Management (North) and the Jury Award. The institute’s efforts to create professionals in the areas of advertising, marketing and journalism in the last four years have been recognised by these awards.
Hewlett-Packard India has unveiled a new generation of all-in-one PCs – HP TouchSmart IQ500 series – in the country. Priced at Rs 87,990, the new TouchSmart PC is targeted at the 25-35 age group. HP is embarking on an intensive advertising campaign for the new launch involving TVC, print, outdoor and below the line activities.
Media Agency Middle East (MAME), a single window media and media-business consultancy provider, has secured the advertising sales representation rights for ICC Champions Trophy 2008 on ART Prime Sports, the MENA region’s best sports action channel.
Global online community blogging platform LiveJournal has announced its first India project with the launch of Quick Tales, the LiveJournal flash-fiction contest, along with Caferati, a popular literary community. This competition has been conceived to support web users in India who share a passion for creative writing and want to use LiveJournal to both widen their audience and raise their profile.
Grey Chennai has beefed up its creative leadership with the appointment of Sunu Charles as new Creative Director. Charles brings with him over 20 years of experience in the advertising industry. He will be reporting to Christabelle Howie, General Manager, Grey Chennai.