Date-wise News

Always on the lookout for creating marketing opportunities out of different occasions, companies have turned specific days into major reasons to celebrate. Case in point are Valentine's Day, Friendship Day, Mother's Day… the list goes on. With May 11 being observed as Mother's Day, companies are out to tug at the heartstrings and have embarked on marketing campaigns around the day.

e4m Desk May 10, 2008 9:31 AM

Just weeks after David Verklin announced his departure from Aegis Media, the network is facing another major management shakeup: global CEO Mainardo de Nardis is stepping down.

e4m Desk May 10, 2008 9:27 AM

Yahoo! India has announced the launch of a new concept for search called Glue Pages Beta, which would be available exclusively at www.yahoo.in. This new search experience collates and integrates the most relevant information from across the Web onto a single visual search results page.

e4m Desk May 10, 2008 9:26 AM

Nima Namchu has been appointed as Executive Creative Director, Contract Delhi. He took charge from May 8 and is responsible for the creative function in Delhi. Namchu moves from Publicis India where he was senior creative director.

e4m Desk May 10, 2008 9:25 AM

ESPN-STAR Sports and Imagine OmniMedia have joined hands to develop, produce and broadcast the first global, reality-based football entertainment series in Asia. Imagine OmniMedia will produce the upcoming original series while ESPN-STAR Sports would provide creative inputs, market and broadcast the series across its entire footprint in Asia.

e4m Desk May 10, 2008 9:24 AM

Sangeet Bangla, the 24-hour Bengali music channel from Sri Venkatesh Films (Kolkata) has introduced some new programmes to add some spice and humour to its content line-up.

exchange4media Kolkata Bureau May 10, 2008 9:24 AM

Sprite has launched a new digital initiative using mobile phone technology, 'Kholega toh bolega'. The initiative has been designed to connect and engage with the youth across the country by tapping into their key passions – mobile, Internet and downloads – and is a youthful expression of Sprite's 2008 campaign 'Seedhi Baat, No Bakwaas, Clear Hai?!'

e4m Desk May 10, 2008 9:23 AM

Hot Property, the weekly section on real estate that accompanies Mid-Day on Fridays, will now appear in a new format. Real estate developer Niranjan Hiranandani has been roped in to guest edit the first two issues of the revamped Hot Property.

exchange4media Mumbai Bureau May 10, 2008 9:22 AM

Integrated media group UTV Software Communications Ltd has announced the closure of its preferential allotment to The Walt Disney Company (South East Asia) Pte Ltd. With this, the promoter group and Disney will have equal stake of 32.10 per cent in UTV.

exchange4media Mumbai Bureau May 10, 2008 9:21 AM