Publicis Ambience has bagged the creative duties of Consim Info Pvt Ltd (formally the BharatMatrimony Group) following a multi-agency pitch. Confirming the development, P Gopalakrishnan, Chief Marketing Officer, Consim Info, said that the top 10 agencies were part of the pitch. The account size has been pegged in the region of Rs 50 crore.
COLUMBUS, Ohio (AdAge.com) -- As if you didn't know this already, a new report from Nielsen Online proves it: When it comes to going green, companies just can't fake it.
Dabur, one of India’s largest FMCG companies, is banking on the country’s rural and semi-urban areas for growth in the babycare segment.
Aegis BPO Services, an Essar Group company, has entered into an agreement to acquire AOL’s call centre operations in Bangalore. Under the terms of this agreement, Aegis will provide customer service and technical support to AOL customers. The acquisition, which is expected to close by April-end 2008, enables Aegis to enhance its voice and non-voice offerings in the technology support space.
Cricket and Bollywood are getting delightfully blended thanks to the IPL and ICL initiatives. So far, IPL has had some high powered Bollywood involvement in the form of Shak Rukh Khan and Preity Zinta, among others. Now, GMR Sports has roped in Akshay Kumar as Brand Ambassador for the Delhi Daredevils team.
Close on the heels of the launch of E24, India’s first entertainment news channel, BAG Films & Media Ltd has unveiled the look of the website for E24, e24bollywood.com, under the aegis of its media division Broadcast 24.
Bapi Bit has been appointed as Senior Creative Director at Publicis Ambience. Prior to joining Publicis Ambience, Bit was with Rediffusion DY&R, where he was Creative Partner. At Publicis Ambience, Bit will work closely with National Creative Director, Ashish Khazanchi and Prasanna Sankhe.
Simon Clays has been appointed Editorial Director of Media Transasia’s men’s lifestyle division. Clays will be responsible for the ongoing development of men’s lifestyle title, ‘Maxim’, and international music title, ‘Blender’, to be launched in May 2008, as also several other projects planned by the company.
1 Point Size, a Chennai-based agency, has won the Agency of the Year Award at the second edition of Pepper 2008, the annual creative award competition of the Advertising Club of Cochin. TBWA\India was the runner-up while Malayala Manorama was adjudged Advertiser of the Year.
Tourism Corporation of Gujarat Ltd has awarded its creative duties to Mudra Communications, Ahmedabad after a two-phase multi-agency pitch. The agency has won the account close on the heels of winning Star Cements.
Percept Out-of-Home, the media division of Percept, has bagged the outdoor duties for UTV’s Hindi movie channel, UTV Movies. Percept OOH would handle the out-of-home launch of the channel across Delhi NCR, Uttar Pradesh, West Bengal, Gujarat, Rajasthan, and Punjab.
Sahara One Media & Entertainment Ltd has appointed NDTV Media as its exclusive advertising sales partner in India. As part of the agreement, NDTV Media would be responsible for selling airtime for the Sahara One’s bouquet of entertainment channels including – general entertainment channel Sahara One, Hindi movie channel Filmy, and the newly launched Firangi channel.
Shortlists were announced on March 31 for the Abby Awards at GoaFest 2008 in various categories such as Print, Film Single, Radio Single, Integrated, Ambient Media, Direct, Interactive, Print Craft, radio Craft and Film Craft, among others. Over 3,800 entries have been received for this year’s Abbys.