Yamaha to launch two premium bikes to revive biz, image
Come June, Yamaha will launch two models in the premium segment to revive its business and image in India.
Date-wise News
Cochin Ad Club’s creative award ‘Pepper 2008’ invites entries
The annual creative award function of Cochin Advertising Club – ‘Pepper 2008’ – which was thrown open to agencies across South India in 2007, is back. The awards function will be held on March 28 in Kochi, has called for entries from agencies. The Club has set March 7 as the last date for receiving entries.
PVR forms JV with Thailand’s Major Cineplex Group to develop lifestyle entertainment concepts
PVR Ltd and Major Cineplex Group of Thailand have signed a 51:49 joint venture pact to bring lifestyle entertainment concepts to Indian consumers. The joint venture would set up bowling alleys, karaoke centers, ice skating rinks and gaming zones across the country, providing advertisers with another outdoor platform to promote brands.
Deccan Post, a GenNext English news weekly, to hit newsstands in Hyderabad on February 15
Deccan Post, an English language compact from Ahobila Media Creations Pvt Ltd, is slated for launch in the twin cities of Hyderabad and Secunderabad on February 15, 2008. The weekly claims to be one-of-its-kind, focusing exclusively on the most vibrant group in the world – the GenNext.
Radio Duniya 2008: ‘The advantage and strength of radio lies in its local connection’
‘Commercial Viability and Sustainability of Radio Station’, ‘What advertisers seek from radio’ and ‘Growth of community radio’ were some of the topics that marked the second day of discussions at the two-day Radio Duniya Conference 2008. The Conference culminated with the first ever Radio Duniya Awards.
Edelweiss Capital appoints PerceptH for creative and Mediacom for media duties
Edelweiss Capital Ltd has decided on the agencies to handle its creative and media duties, which jointly amount to Rs 15 crore. While PerceptH has got the creative mandate, Mediacom will handle the media duties. The financial services company had called for a pitch in January 2008.
Kartikeya Sharma-owned India News channel conducts trial run
India News, the channel owned by Kartikeya Sharma, son of former Union Minister Venod Sharma, has started test signals. The channel has come up with the tagline ‘Pal Pal Ki Khabar’. The associates of the channel are from diverse verticals, well-established and recognised names in their respective fields.
SaharaOne’s Firangi launches high voltage marketing campaign
Firangi, the newest channel offering from SaharaOne Media and Entertainment, has embarked on an aggressive promotion campaign involving television, print, outdoor and radio media. The channel, which aims to bring the best-in-class television programming from around the world in Hindi, goes on air from February 25, 2008.
Saatchi & Saatchi appoints Ian Rowden as Chairman and CEO for Asia-Pacific
Ian Rowden has been roped by Saatchi & Saatchi as Chairman and CEO for the Asia-Pacific region. Rowden will report to Kevin Roberts, CEO- Worldwide, Saatchi & Saatchi. Prior to this appointment, Rowden was Executive Vice-President and Chief Marketing Officer at Wendy’s International.
Mid-Day Multimedia to strengthen national presence with more editions
Mid-Day Multimedia has revealed its plans to expand its reach and have a national presence. The company has also taken concrete steps to raise funds for this expansion. According to Manajit Ghoshal, Chief Financial Officer, Mid-Day Multimedia, the source of funds would be both domestic and foreign investors.
SRK returns to television with Star Plus’ new game show ‘Kya Aap Paanchvi Pass Se Tez Hain?’
Star India has announced, what it claims to be, India’s biggest reality game show, ‘Kya Aap Paanchvi Pass Se Tez Hain?’ The show also marks the return of Shah Rukh Khan to television after ‘Kaun Banega Crorepati’. As host of the show, SRK would be asking questions to contestants and the winner can take home the grand prize of Rs 5 crore.
BCCL joins hands with Adfactors to create PR entity Tatva
Bennett, Coleman and Co Ltd (BCCL) has joined hands with Mumbai-based PR consultancy and advertising group Adfactors PR Pvt Ltd to create a PR entity, Tatva Pvt Ltd. The new entity would be an independent venture with distinct identity, management and network offices.
NDTV-NBCU relation fructifies, various new properties on the anvil
NDTV Imagine is geared up to add more brands to its fold, and its partnership with NBC Universal is playing a key role in achieving this objective. Not only are new channels from NBCU earmarked for launch in India soon, NDTV Imagine is also considering brands from Sparrowhawk and Oxygen Media, which come to NBCU by acquisition, for India.
Reuters-BCCL marriage over; Reuters scouts for a new partner, BCCL goes independent
Reuters Group Plc and Bennett, Coleman & Co Ltd have decided to end their joint venture. Following this development, Reuters is selling its 26 per cent stake in the JV company Times Global Broadcasting Company Ltd (TGBCL) to BCCL, making the latter the sole owner of TGBCL.
Zee News chalks out aggressive growth strategy; ropes in B V Rao as Group Editor
Major changes are afoot at Zee News Ltd. The media group has embarked on an extensive restructuring exercise as part of its aggressive growth strategy. As part of this process, Zee News is making a slew of key recruitments for its channel as well as Internet properties.