LONDON (AdAge.com) -- France's biggest advertiser, L'Oreal, has appointed ZenithOptimedia to its $733 million media-planning and -buying account. The move ends an arrangement that was once traditional among many big European marketers -- handling its own media in-house.
CNBC TV18 and IBN7 have partnered with the Standard Chartered Mumbai Marathon to bring the event live on January 20, 2008 from 7.30 am onwards. The channels will also showcase extensive graphical features such as leader boards, timers, chopper shots, and trivia along with commentary from expert marathon commentators.
In keeping with its aim of ‘consumer empowerment’, Kolkata-based FM station Friends 91.9 FM has come up with an innovative concept wherein listeners can host their own show from home.
MagicBricks.com is taking its online real estate initiative offline with a series of property bazaars from January 12 to March 9, 2008 in Mumbai, Delhi, Chandigarh, Lucknow, Kolkata, Jaipur, Noida, Gurgaon, and Ludhiana. The fair is being conducted under the banner of MagicBricks.com Property Bazaar ’08.
Chennai-based FMCG major Cavinkare has awarded the creative duties of one of its most prolific brands, Fairever, to G3, a part of Grey Worldwide. Orchard Advertising is the incumbent agency. The account size is pegged upwards of Rs 10 crore. G3 already handles Cavinkare’s hair colour and home care businesses.
While Tata’s Rs 1 lakh car Nano might have enthralled the whole nation, it will have to wait a while till it is on the roads and much later till it reaches the awards podiums. But what won car owners’ approval in 2007 is the Hyundai i10. Bikers gave the thumbs up to Bajaj Pulsar 220 DTS FI. This was revealed by the ‘NDTV Profit Car India & Bike India Awards’.
Rediffusion DYR has appointed Ambika Nehru as Executive Creative Director. She will be reporting to Sagar Mahabaleshwarkar and Ramanuj Shastry, the Chief Creative Officers of Rediffusion DYR. Nehru has over a decade’s experience in advertising, helping build brands for clients like Marico, P&G, McDonalds, Reliance and Nestle.
Neeraj Roy, MD and CEO, Hungama, has been elected Vice Chairman of the Mobile Entertainment Forum – Asia. He has also been adjudged as one of the 50 Most Influential People in Mobile Entertainment globally for the third consecutive year.