Date-wise News

Bill Rylance, President & CEO, Burson-Marsteller Asia Pacific/Middle East, feels that India is rapidly changing in the way it looks at the public relations profession, and its emerging role in the entire communication spectrum. He emphasises that a PR firm needs to be consistent on a worldwide basis -- there has to be one company, one team and one culture.

e4m Desk Dec 19, 2007 6:14 AM

The second Reebok Zoom Glam Awards will be held on January 8, 2008 in Mumbai. The initiative is a joint effort of Reebok India and glamour and entertainment channel Zoom. This Awards signify Reebok’s increasing focus on lifestyle and fashion, a direct derivative of style, determined by its apparel, accessories and footwear collection.

e4m Desk Dec 19, 2007 6:13 AM

With people increasingly logging on to matrimonial websites in search of their better halves, SimplyMarry.com has unveiled a new ad campaign targeted at the metro youth entering the marriageable age. Mudra Communications is the creative agency behind the campaign that has a humourous and funky feel to it.

e4m Desk Dec 19, 2007 6:12 AM

LeagueOne, a pioneer in introducing the concept of ‘Internetwork of Retail’ in the independent retail segment, has been signed by Assocham as the official retail marketing partner for their entertainment and media event – Focus 2007, a platform to highlight the achievements of media and the digitalisation of the entertainment industry.

e4m Desk Dec 19, 2007 6:10 AM

Who wouldn’t want to be the diva or dude that everyone admires and wants to emulate? The new TVC of ITC’s Wills Lifestyle brand gives a high-tech spin to the old saying ‘clothes make a man’ (or a woman), where clothes create such a desire that ‘The world wants to be you’.

e4m Desk Dec 19, 2007 6:09 AM

Post the acquisition of WebPercept in April 2007, id8 Labs has made noticeable inroads in the domain with quite a few clients, and has now come out with its ‘cost per performance’ model. The company is also working on creating its own analytical platform, ‘icogz’, which will be focused on monitoring and managing campaigns.

e4m Desk Dec 19, 2007 6:08 AM

Air passengers travelling to and fro Mumbai can now catch up on the latest happenings in Mumbai with the launch of ‘Mumbai Touchdown’. The monthly magazine, launched by Mumbai International Airport Pvt Ltd and Paprika Media, is available at the Chhatrapati Shivaji International Airport free of cost.

e4m Desk Dec 19, 2007 6:07 AM

The 7th M.AD Quiz, organised by the Advertising Club of Bombay on December 18, saw a dramatic end with Sun Microsystems emerging victorious. It is for the first time since the quiz show was initiated that a client participant won against media and advertising agencies. Sun Microsystems won with 17 points, followed by Leo Burnett, Bates, JWT and IMRB at second, third, fourth and fifth places, respectively.

Rishi Vora Dec 19, 2007 6:06 AM

The year-end has brought some good news for Zee Bangla. The channel, which till some time back had occupied the second position, has now raced ahead of ETV Bangla in the Bengali general entertainment channel space to take the top spot. ETV Bangla is now in the second position, followed by Aakaash Bangla.

exchange4media Kolkata Bureau Dec 19, 2007 6:05 AM

The News Broadcasters Association (NBA) has noted with concern the suggestion of the Delhi High Court that the I&B Ministry set up a committee to vet sting operations and issue no objection certificates on being satisfied that they served the public interest before the stories were telecast.

e4m Desk Dec 19, 2007 6:04 AM

The Association of Indian Magazines (AIM) recently met in Mumbai to discuss various issues pertaining to the magazine business in India. It is for the first time that AIM organised such an industry meet in Mumbai. AIM members decided to form a committee for readership issues, and have also unveiled plans to appoint a senior level bureaucrat for co-coordinating ministerial activities for non-Delhi based publications.

Rishi Vora Dec 19, 2007 6:03 AM

Zee Entertainment Enterprises Ltd has appointed V Chandrasekaar Barathi (Chandru) as Business Head of Zee Tamil. The Tamil language channel is expected to go on air in April 2008. Chandru would be based in Chennai and would be responsible for launching the channel. A senior source from the Zee Group confirmed the development.

Judy Franko Dec 19, 2007 6:02 AM

Network18 and Jagran Prakashan Ltd have announced a 50:50 joint venture initiative in the business print space. The primary mandate of this JV is to launch a Hindi business daily in 2008. Subsequently, this would be followed by other Indian language dailies focussed on financial and economic news.

exchange4media Mumbai Bureau Dec 19, 2007 6:02 AM