Alva Brothers, promoter of Miditech Pvt. Ltd, and Turner International have entered into a partnership to launch an entertainment channel in Hindi
Television Eighteen (recently renamed Network18) has announced the acquisition of at least 53 per cent stake in Infomedia India.
R Balki, NCD of Lowe India, has been elevated as Chairman and Chief Creative Officer, and Charles Cadell has been brought in as CEO of the agency. Also, Pranesh Misra, COO of Lowe India, has been elevated as Global Director, Marketing Accounting.
Levis Strauss India has roped in ‘Om Shanti Om’ star Deepika Padukone as national brand ambassador for its brand Levi Strauss Signature. The denim brand has also unveiled a new contest titled ‘Dart to Win’ that would provide an opportunity for Padukone’s fans to meet her in person.
After bidding for gadgets, books and other stuff online, now one can also bid for travel packages. Online travel community Oktatabyebye.com has announced the launch of its online bidding for travel packages. With reserve price for the bids as low as Rs 500 one can look forward to trips to destinations like Manali, Goa, Shimla, and Jaipur, for their year-end vacation.
Suzuki Motor Corporation (SMC) would showcase its forthcoming car model ‘Concept A-Star’ in the upcoming Auto Expo 2008 in the Capital. The company would also manufacture the vehicle in India and has plans to invest Yen 200 billion for plants by 2010.
Sulekha.com has introduced classifieds ads on mobile handsets. This latest feature enables users to view classifieds listings, post a classified ad and access them through their mobile handsets.
Following the Microsoft Corp. announcement to have ads on its MSN Mobile portal in the US, MSN India is also planning something on similar lines. The company already has in-house ads on msnmobile.in, and is planning to open it for other advertisers soon.
In the ongoing dispute between broadcasters and TRAI, TDSAT has dismissed the plea of broadcasters to stay the a la carte tariff order for non-CAS areas. This means that broadcasters would now have to declare a la carte rates of their channels.
Bindass, the 360-degree entertainment brand from UTV, has invited public service TVCs of 30 second duration on any social cause. The last day for submitting the TVCs is December 20, 2007. The five best entries would be chosen by a jury and would be aired on the channel.
NDTV would launch the first full service, user-aware mobile channel ‘NDTV Active’ in collaboration with July Systems, a provider of mobile solutions for media, entertainment and sports brands. This initiative will enable NDTV to leverage its programming assets to provide users anytime and anywhere access to personalised services, content and promotions on their mobile phones.
Genesis Burson-Marsteller has announced strategic alliances with WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates to offer global public affairs capability to companies in India. The practice draws upon an international network of public affairs professionals to offer integrated multi-market public affairs campaigns across Washington, Brussels, Hong Kong, China and India.
The One Show Exhibition has come to India for the first time and has attracted the who’s who of Indian advertising. Organised by Bindass, exchange4media and advertising, media and communication institute FMCC, the Exhibition that celebrates some of the best works in advertising across the world, got underway in Mumbai on December 11.