International: AT&T Consolidates Media Account With Mediaedge:cia
Business Valued at $3.4 Billion
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International: P&G Hands More Business to Wieden
Shop Picks Up Some Duties for Old Spice, Escada
Nat Geo to probe the working of the human mind in ‘My Brilliant Brain’
National Geographic Channel will be premiering its next mission property, ‘My Brilliant Brain’, in December this year. The channel has earlier showcased ‘Mission Everest’ and ‘Mission Udaan’ (inside the Indian Air Force) in the same segment. The week-long series will take the viewers inside the human mind to explore its incredible inner workings.
Bindass spreads awareness about HIV/AIDS in India with The Three Amigos
Bindaas, UTV’s youth channel, is playing a key role in spreading the message of prevention of AIDS in India. As part of this initiative, the channel is airing The Three Amigos, a series of 20 multi-award wining public service announcement spots designed to stop the spread of HIV/AIDS.
Filmy partners with IBN 7, Big FM for ‘Bollywood Ka Boss’
Hindi news channel IBN 7 and radio station Big FM have been signed on as partners for ‘Bollywood Ka Boss’, the film-based quiz show on Filmy. To be release in early January next year, the show will have actor Boman Irani as the quizmaster, while is it being produced by Siddharth Basu’s Synergy Adlabs Media Ltd.
VGC further strengthens Aditya Birla Group’s corporate image; launches new TVCs
After its campaign titled ‘Taking India to the World’ for the Aditya Birla Group (ABG) last year, Vyas Giannetti Creative Communications (VGC) has now created three TVCs highlighting the Group’s policy of empowering its employees. The TVCs follow close on the heels of ABG being voted the Best Employer in India by the Hewitt-Economic Times Survey.
Nokia joins hands with RCS to roll out visual radio
Broadcast software company RCS has been working with Nokia to roll out the next generation visual radio experience for radio listeners and cell-phone users worldwide. Visual radio enables mobile device users to receive FM radio broadcasts with fully synchronised interactive graphical content.
DNA’s ‘Famous Last Words’ campaign wakes up Mumbai to evils of drunken driving
Clear Channel India is currently executing an outdoor campaign for English daily DNA in Mumbai. The campaign has been undertaken by DNA in conjunction with the Mumbai Traffic Police to draw attention to the number of lives lost to drunken driving, and thereby create awareness about this evil.
RIM introduces Facebook for BlackBerry Smartphones
Research In Motion (RIM) has launched Facebook for BlackBerry Smartphones that will enable fast, streamlined and optimised mobile access to the popular social networking site. The new application will leverage the push-based BlackBerry system architecture and Facebook platform to create an unparalleled mobile experience for Facebook users.
PepsiCo’s Tropicana Twister offers an explosion of fruity flavour
PepsiCo India recently launched Tropicana Twister, its international fruit drink brand, in India. Targetted at young adults who are on the lookout for natural refreshment on the go, Tropicana Twister is being launched in a phased manner, starting first with the Southern states. The TVC to promote the brand reinforces its fresh fruity appeal.
After online radio, Shyam Radio launches IPTV
After making its mark on the online radio space, Shyam Radio, the first online Tamil radio from Chennai, has launched an online Tamil TV, Shyamtv.com. Claimed to be the first of its kind, Shyam IPTV is currently webcasting clippings and songs, and there are plans to offer entertainment capsules akin to regular TV channels, in the future.
Big FM Bangalore launches podcast service in Kannada
Big FM Bangalore has launched a Kannada podcast service on its website www.big927fm.com. Listeners can log on to www.big927fm.com, download the audio file and listen to it on the computer or download it on their iPod using iTune.
Percept Picture, Microsoft bring ‘Hanuman Returns’ on Xbox Live
Percept Picture Company (PPC) and Microsoft have joined hands to make available the trailers and other content of the animation movie ‘Hanuman Returns’ on the gaming console Xbox Live.
ENIL Q2 revenues up 30 pc at Rs 53.2 crore; net down 87 pc at Rs 64 lakh
Entertainment Network (India) Ltd (ENIL), promoters of Radio Mirchi, has reported a 30 per cent rise in its revenues at Rs 53.2 crore for the quarter ended September 30, 2007. The company’s net profit has, however, dropped 87 per cent to Rs 64 lakh, while EBITDA stood at Rs 8.2 crore.
Star Cricket to broadcast Live and exclusive Australian domestic season
ESPN-STAR Sports will exclusively showcase key matches from the Australian domestic season to Indian viewers on the 24-hour cricket channel, Star Cricket. The channel will showcase 27 domestic one-day matches and five domestic Twenty20 matches, in addition to the Live telecast of the finals of the Pura Cup.