KidSense 2007 finds kids have moved from being ‘influencers’ to ‘consultants’
The Walt Disney Company (India) and GroupM’s proprietary research KidSense 2007 has just been released.
Date-wise News
International: Biz-News Outlets Grow, but Will Ad Dollars?
It's Tough for Brands to Stand Out in Crowd That Now Includes Fox, Too
Advertising trends of Two-wheelers in Print during Jan-Aug 2007: AdEx Analysis
Print ad volumes of two-wheelers declined by 36% during Jan-Aug '07 over Jan-Aug '06. An overwhelming 80% of the advertising share was taken by the ‘Motorcycle’ category. Bajaj Auto was the top advertiser during this period, and TVS Star Spot led among new launches. Interestingly, two-wheeler advertisers preferred non-Metro newspapers.
In-cinema advertising emerges as a cost-effective medium for advertisers
Interactive Television, a player in the entertainment and movie marketing industry, has projected that cinema advertising would emerge as the most successful and cost effective medium for advertisers to reach their respective audiences during this festive season.
BBDO India will sit alongside RK Swamy BBDO, says BBDO Asia Chairman & CEO
As BBDO India kickstarts its operations on November 1 in the country with the 7UP business in hand, there are certain queries that cross one’s mind about the fate of BBDO’s Indian partner, RK Swamy BBDO. So, will the dynamics change with the entry of BBDO India?
Effie Awards 2007: O&M is Agency of the Year; Lowe, McCann, JWT among others honoured
O&M bagged the Agency of the Year Award at the Effie Awards 2007, which was held in Mumbai on October 12. Lowe, McCann Erickson and JWT were among other agencies that got top honours.
Consumer durable players ready with festival bounty for consumers; focus shifts from freebies
Consumers are spoilt for choices this festive season, with consumer durable majors like LG, Samsung, Whirlpool, Haier and Philips offering their latest products and attractive deals. However, this year, consumers are likely to miss out on freebies and discounts as the leading players are focussing more on the products on offer.
Virgin Mobile signs on MindShare as media agency; account size pegged upwards of Rs 80 cr
Even before its official entry in India, Virgin Mobile has finalised MindShare as its media partner. The account size is pegged at Rs 80 crore to Rs 100 crore. As is known, Virgin Mobile had signed on Bates David Enterprise as its creative agency a month back.
MipCom 2007: Curtains come down on the market; delegates return with content and ideas
MipCom 2007 ended on a high note for the participants, with the general feedback being that market was good. The Indian delegates are largely of the opinion that the content ideas were not drastically different from the previous years. The point to note, however, is the continuous growth in the demand and supply for content.
Vijay TV garners 59 pc share in Tamil Nadu with ‘Jodi No. 1’
Vijay TV has claimed to have hit a new high with its celebrity dance show ‘Garnier Fructis Jodi No. 1 – Season 2’. Last week’s rating on the ‘other language round’ episode delivered record audience shares for Vijay TV. The episode scored a whopping 27 TVR in Chennai among the female audience, clocking channel shares of 66.3 per cent.
Kerala all set to hum the tunes of multiple private FM stations
Kerala’s airwaves are set for a lot of zing November onwards with several FM radio stations expected to go air. National players like Radio Mirchi, Sun Network and Relaince ADAG-controlled Big FM will slug it out with sons of the soil, Malayala Manorama and Mathrubhumi.
Deutsche Bank Mumbai crowned ‘Radio City MQ’ champion
Deutsche Bank’s Mumbai branch has won the national finals of the corporate music quiz contest ‘Radio City MQ’ that was held on October 12. IMRB International, Mumbai, was declared first runner-up, while Evalueserve, Delhi, was second runner-up.
Navratri, Dussehra keep FM radio players busy
Even as Dandiya and Ram Lila take over during the Navratri-Dussehra celebrations, private FM radio stations across the country have planned special activities around the nine-day festivities. exchange4media takes a look at the various on-ground and on-air initiatives of the FM players.
Member broadcasters, advertisers for input cost inflation surcharge, says IBF
The Indian Broadcasting Foundation (IBF) has said that its directive regarding levy of an input cost inflation surcharge on TV media had been widely welcomed by its member broadcasters, a majority of whom had chosen to heed the advisory. IBF further claimed that several advertisers were also coming forward to accept the surcharge.