International: Think Category First, Brand Second
You Can't Survive If Your Entire Environment Disappears
Date-wise News
Sony Pictures, Future Group to jointly retail ‘Saawariya’ merchandise
Sony Pictures Entertainment (SPE) and Sanjay Leela Bhansali (SPL), in alliance with the Future Group, will launch a special range of ‘Saawariya’ merchandise to be available in over 300 stores across 42 cities in the country. The Ranbir-Sonam starrer is slated for a Diwali launch this year.
Word-of-mouth most powerful selling tool in India: Nielsen global survey
According to a recent global Nielsen Internet survey, 87 per cent of Internet-accessing Indians still trust recommendations from others, thus making word-of-mouth advertising the most powerful tool in the industry today.
Keertan Adyanthaya, VP & GM, Vh1 India, puts in his papers
Keertan Adyanthaya, VP and GM, Vh1 India, has put in his papers. Adyanthaya has not commented on where he is next headed. He had joined Vh1 in June 2005.
Rajesh Kulkarni joins Rediffusion DY&R, Mumbai as Creative Partner
Rediffusion DY&R, Mumbai has appointed Rajesh Kulkarni as Creative Partner. In his new role, Kulkarni will be responsible for devising and contributing towards the making of exceptional, outstanding creative work. Prior to this appointment, Kulkarni was Senior Creative Director with Clarion, Bangalore.
Magazine Congress 2007: Adaptability to change, quality editorial, key to engaging consumers
The opening day of the Indian Magazine Congress (IMC) 2007 explored the Indian magazine journey till 2020, the strategies to engage readers, and gauged the current rapid growth of business with magazines raining all around the marketplace.
Magazine Congress 2007: P R Dasmunsi ensures media policy reforms by January 2008
Union Minister of Information and Broadcasting Priyaranjan Dasmunsi has assured all publishers that his Ministry would implement media policy reforms by January 2008. The Minister gave this assurance at the opening day of the Indian Magazine Congress 2007, which commenced in Mumbai on October 8.
D&AD elects President from digital sector for the first time
The D&AD Executive Committee has elected Simon Waterfall, Creative Director, Poke London, as President. Waterfall will be D&AD’s leading ambassador and spokesperson for the next 12 months, and is the first creative from the digital sector to take on this high profile role.
Sita Laxmi Narayan Swamy quits ZEEL, headed to Brand Bindass as Marketing Head
After a stint of almost two years, Sita Laxmi Narayan Swamy, Network Marketing Head of Zee Entertainment Enterprises Ltd., has put in her papers. She is joining Brand Bindass as Marketing Head for their entire gamut of activities – TV, mobile, web, consumer products and retail. Swamy would be reporting to Zarina Mehta, CEO, Brand Bindass.
MipCom 2007: Surveys released, deals signed, announcements made – ‘Indian content is on the move’
MipCom 2007 has so far seen a healthy Indian delegation. The India Day culminated in a party with an India focus for all delegates on October 8, 2007. FICCI and Ernst & Young’s report on ‘Indian Content on the Move’, which was worked on especially for MipCom 2007, was also unveiled on day one of the event, which also saw some important international announcements made.
MipCom 2007: Personality of the Year, Leslie Moonves, divulges on the CBS road ahead
Day one at MipCom 2007, being held at Cannes, saw Leslie Moonves, CBS Corporation’s President and CEO, hounoured as MipCom’s Personality of the Year. In his opening address, Moonves spoke about the growth in technology truly making content the king, as also the areas of focus for CBS Corporation.
MipCom 2007: The age of TV2.0 dawns as India goes global
The highlight of the India Day at MipCom 2007, being held at Cannes, included a keynote session by Subshash Chandra and Ronnie Screwvala. While Chandra spoke on the arrival of TV 2.0 in India, Screwvala stressed on the need for a clear India strategy for international companies that wanted to work in India. Both media leaders emphasised that the India was already taking its first steps to go global.
MipCom 2007: India Day focus moves between TV scores and TV bores
MipCom 2007 kicked off on October 8 at Cannes with India Day, and the focus once again was on the India growth story. Speaker after speaker discussed the changes in the Indian media, digital and entertainment sectors, and the expectations in these sectors in times to come.
Fountainhead Chennai bags Rs 5-crore Pankajakasthuri Breathe EC account
Following a multi-agency pitch, Fountainhead Chennai has bagged the account of Pankajakasthuri Breathe EC, the flagship brand of Thiruvananthapuram-based Pankajakasthuri Herbals India Ltd. The size of the account is Rs 5 crore.
Yatra.com, Barclays to launch co-branded Yatra Barclaycard
Yatra.com and Barclays have joined hands to launch a co-branded Yatra Barclaycard. The Yatra Barclaycard is claimed to be India’s first online travel co-branded credit card and the only multi-carrier frequent flier programme.
Evalueserve, Equinox crowned Delhi winners at Radio City MQ
Teams from Evalueserve and Equinox were declared as the Delhi regional winners of Radio City MQ, and they will now participate in the national finals on October 12 in Mumbai.
Magazine Congress 2007: Of online content and international publishing partnerships
The third and fourth sessions of the Indian Magazine Congress (IMC) 2007 that got underway in Mumbai from October 8 dealt with issues as varied as online magazines to mobile content sharing. The sessions also saw emphasis being laid on mobile advertising revenue generation and the importance of partnering with international publication houses.
Magazine Congress 2007: Spotlight on revenues and youth readership
The fifth and sixth sessions of day one at the Indian Magazine Congress (IMC) 2007, which got underway in Mumbai from October 8, dealt with the importance of magazine readership, issues of magazine revenues, as well as brought to the fore ways to attract and retain young readers.