Sun TV Network has informed Bombay Stock Exchange that the company, through its subsidiary, South Asia FM Ltd (SAFL), has entered into a strategic alliance with Red FM to further its FM radio broadcasting business in the North, West and East Indian markets. As part of the transaction, SAFL has taken up a 48.9 per cent stake in Red FM.
Initiative's Joshua Sarpen Did a Study to Find Out
A little over two weeks ago, India’s largest watch brand, Titan launched their innovative discount scheme. Under the scheme, customers can return their old watches of any brand at a Titan store and get 25 per cent off on new ones. Close on its heels Titan’s biggest competitor Timex launched their discount scheme under which customers get 25 per cent discount and, in Timex’s own words, ‘don’t exchange, just save’.
The regional television news market is set to expand further with the proposed launch of three new regional news channels in Uttar Pradesh, Haryana and Goa today by STV Enterprises Ltd, promoted by JK Jain. The Group’s flagship Punjabi news channel Punjab Today has successfully completed five years of operations.
Following a competitive pitch, 141 Sercon has won the BTL mandate for Shell’s retail business in India. It’s a comprehensive win for 141 Worldwide, which will handle Shell’s entire BTL communications across Asia Pacific. Shell is a dominant player in the APAC region, and the size of the business is substantial.
Following a multi-agency pitch, Ashutosh Legend Multimedia has bagged the creative duties of retail travel service Smart Travel Agent. The account size is estimated to be around Rs 8-9 crore.
The dates for all entries of the ‘Kritikar-II Bhaskar Creative Awards 2007’ have been extended up to August 31, considering the good response received. The winners would be declared on September 29, and the awards are aimed at enhancing effectiveness of advertising agencies in the states where the Bhaskar Group has its presence.
Saatchi & Saatchi Delhi has been assigned the creative duties of Jindal Stainless following a multi-agency pitch held earlier in August that involved some top agencies. Senior sources pegged the account size upwards of Rs 10 crore. This is the first time that the company has hired a creative agency.
Following the completion of the Jet Airways-Sahara Airlines deal, which resulted in the rebranding of the latter to JetLite, Starcom Worldwide has been signed as the media AoR for JetLite. The business is pegged in the region of Rs 18-20 crore.
Economic Times has created ‘ET Theatre’, which will make its presence felt in Mumbai on September 1 this year with the staging of a play adaptation of John Kotter’s ‘Our Iceberg is Melting’. Conceived as an experiential platform for CEOs, ‘ET Theatre’ will subsequently travel to Delhi and Bangalore.
Big FM has announced the appointment of Soela Joshi as Director-National Content Planning. She will be responsible for the overall content strategy for the station and will report to National Marketing Head Anand Chakravarthy.
Reliance ADAG has appointed Shalini Agarwal as Head of Programming for its DTH venture. She will be reporting to Group President Prakash Bajpai for now, and will be deciding on the content to be delivered on the platform. The DTH service is expected to be launched in the next couple of months.
Bigflicks.com, the online movie portal from Reliance ADAG’s entertainment division, will be targetting the overseas market for movie streaming and download in the initial stages, and will move on to home delivery for the Indian market. Both subscription and advertising revenue models have been adopted for the website.
24 Ghanta, which had entered the dedicated Bengali news channel space last year, has over the last five weeks been enjoying a large share of the viewership among Bengali channels. The target audience mainly comprises the Bengali intelligentsia looking for some indepth analysis.
In a significant deal, Singapore-based sports marketing firm World Sport Group has announced that it has secured the ground and title naming rights from the BCCI for 55 cricket matches, worth $50 million, until 2010.
The ICC has announced four global partners for its inaugural ICC World Twenty20 tournament set to take place from September 11 onwards in South Africa, and has also unveiled the trophy for the tournament. ICC has also roped in Reliance Telecom, Emaar MGF, Nokia, and Pepsi as global partners for the tournament.