As a first big step to achieve synergy in the Zee Sports-Ten Sports partnership, the Ten Sports ad sales team would sell on-air commercial time on Zee Sports, while the Zee Sports team will continue to market all ground sponsorship opportunities.
In the wake of its fallout with STAR India on the distribution front, Neo Sports Broadcast Pvt. Ltd has announced its intentions to launch an independent distribution initiative with a new bouquet for cable and other TV platforms. Arun Poddar has been roped in as President, Affiliate Sales, to lead this initiative.
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Piramyd Retail Ltd, part of the diversified Ashok Piramal Group, has appointed Vishal Mirchandani as CEO of their Lifestyle Division. Under his leadership, Piramyd is planning to expand its pan India footprint by covering a retail area close to two million square feet.
Vh1 will telecast the international music concert ‘Live Earth’ live to Indian audiences. The concert will take place from July 7 at 2.30 pm. Live Earth is a 24-hour and a seven-continent concert series that will bring together more than 100 music artistes and two billion people to trigger a global movement to address the climate crisis.
Games2win has come up with a new game ‘Magic fingers’ that merges the elements of a sensual massage with complete game-play and very original visuals. The company believes that the Indian online gaming industry is on a slow but steady growth trajectory.
With 60 years of India’s independence coming up in August, channels are busy formulating content to mark the occasion. NDTV 24x7 is one such channel which recently launched a new show titled ‘The Third Eye – India @ 60’.
Bangalore is gearing up for Big Bang Awards 2007, to be held on July 27. Organised by Bangalore Ad Club, Big Bang will see agencies, clients and creative hotshops vying for a total of 54 awards spread over 11 categories, including the coveted ‘Agency of the Year’ award.
As part of its sixth anniversary celebrations, Radio City Bangalore has lined up special interviews and shows as part of its on-air initiatives.
Research Company Evaluating the Media Agency (RECMA), a Paris-based independent research company, has released its first in-depth interactive report presenting the overall interactive landscape and ranking the major interactive agencies worldwide.
MagicBricks.com, BCCL’s property site, has recently been revamped site. The site is now packed with features and tools that have been created after intense user research, client feedback and rigorous product development.
Kidstuff Promotional Marketing, Solutions Integrated Marketing and Jagran Solutions have done India proud at the Promotion Marketing Awards of Asia (PMAA) 2007. The three agencies have bagged six awards in all, while Solutions Integrated Marketing has also won the ‘Dragon of India’ Award.
Baskin-Robbins has appointed P9 Cinema Activation as their ‘Agency of Record’ (AOR) for cinema and multiplex activation in India for a year. It’s a renewable contract.
Asian Health & Nutri Foods Ltd has appointed Mudra Chennai to handle the creative duties for its Jeyyam brand of dals. Having gained consumer acceptance, the brand is now poised for a greater leap.
In a bid to create media properties for different brands and their consumers, Future Media, Future Group’s media venture, has acquired the media rights for 47 backlit signages, visual spaces and activation opportunities at 22 Camac Street, which houses retail outlets like Pantaloons, Food Bazaar, etc.
Interpublic Group has fully integrated Lintas India Pvt Ltd into the Lowe Worldwide Network. The equity buyout extends the 40-year partnership between Lintas and IPG.
STAR News has again claimed the numero uno slot in the last two TAM weeks – week 24 and week 25. Even in week 23, the channel was very close to Aaj Tak, the top seed in Hindi news channels. Media experts give some credit to STAR News’ monsoon coverage for these numbers. At the same time, they caution that two weeks doesn’t change any competitive dynamics.