Bajaj Auto has unleashed its new commercial, which has been created by Lowe’s R Balki. The philosophy of being ‘distinctly ahead’ is the strategy behind this communication.
CNBC Awaaz is gearing up for a programming blitz to mark 60 years of India’s independence, which would focus on SMEs.
Hungama TV delves into the world of adventure and fantasies with its brand new show ‘Zoran’, premiering on July 2, from Monday to Thursday in 7.00 pm time slot.
Though the temperature has abated somewhat, the monsoons have not dampened the sales or the spirits of the two beverage giants PepsiCo and Coca-Cola India. Both the companies have launched a slew of new flavours with a desi touch, supported by some very innovative marketing.
A study by JWT India on the global Indian through an Indian proprietary tool, Brand Chakras, reveals the centrality of ‘work is worship’ and identifies hot Chakra Payoffs that brands across categories can use.
Rediffusion DYR has three new entrants at the creative end -- Harsh Gandhe as Vice President in Mumbai, Ritu Sharda as Creative Director in Delhi, and Swarandeep Harjee Kapur in Mumbai as Creative Group Head-Copy.
Hungama Mobile has announced a partnership with Amobee Media Systems to bring mobile advertising solutions and ad-funded mobile entertainment content to the South Asian market.
Tyroo Media Pvt Ltd has recently launched an advertisement creative customisation feature for its publishers, which will enable Tyroo’s publishers to change colour combination structures of text ads according to their site’s requirements.
A 24-hour spiritual Tamil channel, ‘Brindavan Television’, was launched recently. The channel will telecast religious programmes round the clock, including mythological serials and movies.
Radio City has announced the launch of a WAP portal in partnership with Hungama. The portal will provide the listeners with downloadable Radio City programmes along with ring tones, wallpapers and a chance to participate in contests.
Dentsu Communications’ Delhi office has won the creative duties of Luminous Power Technologies. The account size is expected to be in the region of Rs 6-8 crore.
BAG Films and Media Ltd has produced a show ‘Yeh Vaada Rahha’ for Dubai’s ARY Digital channel, which is being telecast in Pakistan, the UAE, the US and the UK.
Anshoo Rai, Regional Manager, Integrid Media, would be joining Malayala Manorama in the same designation as Regional Manager in the first week of July. Rai would be looking after Malayala Manorama’s television division in North India and would report to National Sales Head, Anil George.