Date-wise News

Acquisitions Will Be Scrutinized Along With Google-DoubleClick

e4m Desk Jun 16, 2007 9:22 AM

Directorate of Audio Visual Publicity’s (DAVP) new advertisement policy for print media has come out with measures to raise the share of small and medium newspapers in the advertising revenue routed through DAVP.

e4m Desk Jun 16, 2007 9:14 AM

The Alliance Group will launch a 24-hour television channel dedicated to real estate, in July. The channel would be free-to-air, and available on cable and DTH platforms across the country.

e4m Desk Jun 16, 2007 9:13 AM

Kamal Mohandas has been appointed as Station Head of BIG FM, Bangalore. Mohandas comes with over 14 years of media experience in India and in the Middle East, with tremendous expertise in start-up radio businesses.

exchange4media Chennai Bureau Jun 16, 2007 9:12 AM

Text 100 Public Relations has opened its fourth Indian office in Chennai as part of its continued investment in the country. The agency already ahs offices in Mumbai, Delhi and Bangalore, and was recently named among Hewitt’s Best Employers in India.

exchange4media Chennai Bureau Jun 16, 2007 9:10 AM

N Venkat has joined the Kolkata-based Emami Group as CEO. Venkat has over 19 years of experience in the FMCG, biotech and pharma sectors.

exchange4media Kolkata Bureau Jun 16, 2007 9:09 AM

With the recently acquired rights of films like ‘Umrao Jaan’, ‘Guru’ and ‘Nishabdh’, Filmy channel has planned promotional activities for the screening of these movies. With ‘Umrao Jaan’on June 30, the channel is conducting an on-air ‘shayari’ contest.

exchange4media Mumbai Bureau Jun 16, 2007 9:08 AM

Children’s channel Nick has announced two new episodes of ‘SpongeBob SquarePants’ and ‘Drake and Josh’. The two new shows bring another laugh riot on the ‘Nick Ha Ha Ha’ block.

exchange4media Mumbai Bureau Jun 16, 2007 9:06 AM

Axis has won the marketing duties for the Indian Railways. The agency has been awarded the exclusive marketing rights for two years. As part of the initiative, railway tickets and reservation charts have been revamped. This will also provide an opportunity for branding and advertising on the tickets and charts.

exchange4media Mumbai Bureau Jun 16, 2007 9:05 AM

The Reader’s Digest Trusted Brand Marketing Summit 2007 was held on June 15 in Mumbai. The one-day event saw a series of lectures, seminars and panel debates to analyse the current trends across the industry in the changing market scenario of today. It also discussed techniques in branding.

exchange4media Mumbai Bureau Jun 16, 2007 9:04 AM

Tyroo Media Pvt. Ltd has recently launched an innovative SMS Response Management System to empower Indian SMEs that could not advertise online earlier.

e4m Desk Jun 16, 2007 9:03 AM

Hungama Mobile has won the Meffys 2007 award for the ‘Best Marketing Campaign in Mobile Entertainment’ category. The packaging of mobile entertainment content for the Bond flick ‘Casino Royale’ won the award for Hungama.

exchange4media Mumbai Bureau Jun 16, 2007 9:01 AM

Yahoo! India has announced the appointment of Rammohan Sundaram as its National Sales Manager. He will be responsible for all the marketing and media sales activity at the portal in the country.

exchange4media Mumbai Bureau Jun 16, 2007 9:00 AM

BIG FM has announced the launch of its new station at Rajkot. With this new service in the city, the BIG FM network now airs from 21 stations across the country.

exchange4media Mumbai Bureau Jun 16, 2007 8:59 AM

Two radio players, Radio City and Red FM, have launched new campaigns for grabbing the top slot. While Red FM has planned an outdoor campaign, Radio City will be launching its first ever TVC.

exchange4media Mumbai Bureau Jun 16, 2007 8:58 AM