NEW DELHI: PepsiCo's Indian incubator has despatched two more stars on global assignment. PepsiCo India's executive vice-president (marketing) Vipul Prakash, is on his way to New York on a global posting starting July.
Leo Burnett has done a new campaign for Glucon D with the message that the ‘Sun saps all energy, and Glucon D helps restore that energy’. The campaign was designed by Creative Director Sukumar Menon and will be seen in the outdoor, television and online mediums.
eBay Inc. has acquired StumbleUpon, an early-stage company that helps people discover and share content online, for $75 million. StumbleUpon gives people a new way to discover relevant and entertaining content based on personal preferences.
The Afro-Asia Cup cricket series, already shorn of its sheen with top names keeping away, has just saved itself from disaster on the TV broadcast front. First came the deep embarrassment when telecast rights-holder Nimbus walked out of the deal with the Asian Cricket Council (ACC).
Rabe T Iyer, currently General Manager of ZenithOptimedia Vietnam, is being relocated to head ZenithOptimedia Mumbai, where he would be responsible for developing the agency’s operations in West and South India. Iyer joins on July 20, 2007, and will report to Ambika Srivastava, CEO, ZenithOptimedia India.
ZEEL has added a Marathi movie channel to its kitty called ‘Zee Talkies’. The Information and Broadcasting Ministry of India has given the green signal to uplink this channel recently and Zee officials inform that it should launch around the August 2007 period.
Hello FM is gearing up to float its own advertising agency. The yet-to-be named advertising agency would utilize the talents and resources available and specialize in radio commercial production.
India Radio Forum 2007, which takes place today, aims to look at the growing Indian radio market in comparison to global trends. The sessions and panels intend to answer questions on diverse topics like audience segmentation and regulatory models in the country.
The third edition of the awards instituted by Sangbad Pratidin, a leading Bengali daily, for excellence in Bengali television programmes, saw Zee Bangla walk away with 19 prizes followed by ETV Bangla with 14.
Rediffusion DYR Kolkata has appointed Anandaroop Ghosh as Head of the Creative Department. Ghosh has spent a large part of his ten working years in Delhi, apart from stints in Kathmandu and Bangalore. Prior to this, he was with McCann Erickson.
Big FM has decided to move Bodhayan Roychaudhury from its Mumbai office to Kolkata operations as Station Head. Hitherto, Kolkata did not have a Station Head. Roychaudhury assumes the new task from June 1, 2007.
III-Ahmedabad and SAGE Publications India have signed a memorandum of agreement to launch the prestigious IIMA-SAGE Lecture Series. The IIMA-SAGE Lecture Series would be an annual affair starting from 2008.
Radio Dhamaal, with a frequency of 106.4, is all set to hit the airwaves by June 15, 2007, with the tagline ‘Hila Ke Rakh De’. To start with, BAG Infotainment launch its FM channels in Karnal, Hisaar, Patiala and Shimla.
"I think this is the perfect time for India to launch more channels, even though it may seem too many channels are already there. There is an insatiable demand for the information and entertainment via the electronic media. I have never seen a demand completely satiated anywhere in the world. So I think it is the right time in India to add some more channels in that space."